Speaking at Storyboard18’s Power of Purpose: Sustainability Edition, Mohit Joshi, Chief Executive Officer, Havas Media talks about agencies and brands that deliver innovative, relevant, and scalable ideas intertwining purpose with profit to create a lasting impact on consumers’ lives.
Category: Advertising
Zepto leads ad spending surge in quick commerce, outpacing Blinkit
Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year
Godrej Consumer Q2 FY25: Net profit rises 12% to Rs 491 crore, ad spend remains flat
Godrej Consumer spent Rs 363.95 crore on advertisement between July and September quarter of FY2025
Colgate’s ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore
Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%
Twitter India net profit declines by 90% due to sharp drop in ad revenue: Report
Twitter Communications has also cut employee benefit expenses by 95 percent to Rs 6 crore from Rs 130 crore after it fired nearly the entire workforce in India, which previously comprised 200 employees
HUL cuts advertising spend, reports slight profit dip in Q2 FY25
HUL posted a marginal decline (at 4 percent) in profit to Rs 2,612 crore in Q2 FY25 from Rs 2,717 crore on a standalone basis
WPP India revenue grew 2.3% in September quarter led by GroupM
The revenue less pass-through costs for the advertising giant WPP in India stood at 6.2% for the September quarter’24. CEO Mark Read says that the agency saw growth in North America, Western Continental Europe, and India, though trading in China remained difficult.
Reddit celebrates Diwali with community awards and avatars
Recently, in February this year, Reddit made its initial public offering (IPO) public in the US.
Google improves ad performance for travelers; expands Travel Feeds in Search Ads
With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.
Festive season ad spends shift: TV ad spends down 10%; digital up 20%
In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.