Advertising – Page 19

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

In a highly competitive $4 billion biscuits market, companies are vying for market share

Leading biscuit makers shift advertising strategy as digital spending drops, while TV campaigns hold strong.

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

2025 – The Year Of…: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group

"While AI has made it easier for us to do so many things, it is important to remember that technology is not a replacement for human insight," says Aditya Kanthy of Omnicom Advertising Group.

In 2024, the Omnicom Advertising Group made inroads into emerging categories like EV, healthcare, q-commerce, fintech and gaming.

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

A digital revolution, sports diversification and AI integration to shape advertising’s new frontier, says Omnicom Media Group India’s chief Kartik Sharma

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.

Ikea India posts Rs 1,299 crore loss in FY24; Ad spend rises to Rs 196 crore: Report

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

Ikea India is present in Hyderabad, Navi Mumbai, and Bengaluru. It has also expanded its online presence with its e-commerce operations in Hyderabad, Mumbai, Pune, Bengaluru, and Gujarat

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.