Yukta Raj – storyboard18

2024 festive season sees mixed ad trends with TV adex fall, digital adex surge: TAM Report

Two wheelers, shampoos, paints and moisturising lotion/creams were new entrants among the top 10 categories this year for TV broadcasters

The ad insertions for digital medium rose by 22 per cent from 2023 to 2024 and for radio, it grew by 8 per cent

MediBuddy’s rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups

The campaign is conceptualised and produced by MediBuddy’s in-house creative team

The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.

45% Indian consumers fallen victim to deepfake shopping scam, reveals McAfee’s survey

78% of Indians are more concerned about online shopping scams this festive season than they were a year ago, particularly due to the rise in deepfake scams

Of the 56% of these people who lost money to the scam, 46% lost over ₹41,500.

Amazon India to move headquarters in Bengaluru to cut costs; relocation set for 2026

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

The new office is 15-minute drive from the airport and the relocation is expected to be completed by April 2026.

Delhi HC rules in favour of Britannia in trademark infringement case

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia argued that its ‘GOOD DAY’ brand has become synonymous with quality in the bakery and confectionery sector, having gained substantial goodwill and recognition in the Indian market over the years.

Ranveer Singh follows wife Deepika Padukone to become a celeb-founder, launches SuperYou

Ranveer Singh has teamed up with Nikunj Biyani, co-founder of SuperYou.

The brand’s first offering, protein wafer bars, come in four flavours, chocolate, choco-peanut butter, strawberry crème, and cheese variant.

Govt urges states to speed up appointments for vacant posts in consumer commissions

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

At the district level, there are 162 vacant President posts and 427 vacant member positions nationwide, according to a statement from the Ministry of Consumer Affairs.

ED shifts focus in E-commerce probe to Amazon, Flipkart’s FDI compliance

The case has sparked multiple writ petitions filed by sellers on these platforms, challenging CCI's procedural actions.

The investigation, which dates back to 2019, gained momentum earlier this month when the ED conducted searches at 19 locations across Delhi, Bengaluru, and Hyderabad.

Hyundai Motor Group announces 2024 key executive appointments; Jaehoon Chang promoted to Vice Chair

Sung Kim is appointed as President of Hyundai Motor Company to manage the business effectively through global economic uncertainties, effective January 1, 2025.

Hyundai Motor Group announces 2024 key executive appointments; Jaehoon Chang promoted to Vice Chair

HCLTech collaborates with ServiceNow to roll out AI Labs

The Labs will include assets built with accelerators and frameworks modeled for the ServiceNow platform.

The Labs leverage HCLTech’s industry-leading and proven methodologies for clients to navigate GenAI and agentic AI journeys with ServiceNow, driving efficiencies in the areas of ESM (enterprise service management) and industry verticals.