Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Yukta Raj
“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny
In a recent Instagram post, Allahbadia shared a reflective message signaling personal transformation and resilience. He wrote, “Bent, not broken. Still gotta change the world.”
Fevicol hoarding taken down after Western Railway objects to ‘Derogatory’ portrayal of Mumbai locals
The hoarding, managed by the Maharashtra State Road Development Corporation (MSRDC), featured an image from an earlier era, showing overcrowded trains with passengers hanging from the footboard.
Campa ropes in Ram Charan as Brand Ambassador
Announces new marketing campaign embodying determination, resilience, and personal grit
Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report
Traditional media sees steep declines; Amazon remains top spender across platforms.
The new playbook of travel marketing
In a world hungry for experiences, travel and hospitality, brands are reaching their target audience through unique campaigns
Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry
Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.
Federal Bank appoints Virat Diwanji as Head of Consumer Banking amid strategic push for Version 4.0
The appointment of Diwanji, a seasoned banking professional, is seen as a pivotal step in strengthening Federal Bank’s consumer banking vertical as it gears up for rapid scale and innovation.
Shalimar Paints appoints Kuldip Raina as MD & CEO for 3-year term
Raina, who joined Shalimar Paints in May 2022, currently serves as Director – Sales, Marketing, and Strategic Sourcing.