Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Salt Brand Solutions appoints Sagar Mahabaleshwarkar as executive director

Known for his outstanding track record and global expertise, Sagar Mahabaleshwarkar's leadership will enrich Salt's creative vision and fortify its reputation as a cutting-edge brand powerhouse. (Image: LinkedIn)

Sagar Mahabaleshwarkar has led numerous award-winning campaigns, translating innovating ideas into mass media advertising, retail design, and experiential concepts.

India logs 9.2 bn kilometers with Uber in 2024: Report

Uber introduced several new offerings in 2024, including the premium Uber Black and the country’s first licensed app-based bus service, Uber Shuttle.

India’s ride-hailing patterns reached new heights last year, with Kochi riders receiving the highest average driver ratings. Meanwhile, Mumbai led the way in late-night trips, and the iconic Taj Mahal stood out as the top Uber Intercity tourist destination.

WPP mandates four-day office workweek for global workforce starting April

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

New policy signals a shift from pandemic-era flexibility as WPP emphasizes the value of face-to-face creativity and collaboration.