Sakina Kheriwala – Page 36

YouTube Shorts expands to three minute videos, enhancing creator flexibility

Currently limited to 60 seconds, this expansion will take effect on October 15 and comes in response to creator demand for more flexibility in storytelling.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.

Shantanu Gangane joins The Coca-Cola Company as IMX Lead

Shantanu Gangane brings over two decades of marketing expertise to the global beverage giant, having worked with some of the most prestigious companies in the industry. (Image source: LinkedIn)

Former Universal Music Group and Viacom18 executive embarks on a new journey at Coca-Cola, poised to lead integrated marketing initiatives.

Swiggy eyes elite customers with exclusive ‘Rare Club’ concierge service

Users will be able to continue accessing Instamart's 10-minute deliveries of nearly 50,000 products through the unified Swiggy app or opt for the dedicated Instamart app for faster access and a more streamlined experience.

Rare Club membership unlocks access to exclusive events, experiences, and premium deals, signaling Swiggy’s push towards catering to high-net-worth customers ahead of its IPO.

Bhuwan Lodha takes the helm as CEO of AI Division at Mahindra Group

With over two decades of experience in the industry, Bhuwan Lodha's career trajectory includes key roles at prestigious firms. (Image source: LinkedIn)

This strategic shift positions Mahindra for AI-driven growth across business verticals.

JioCinema appoints YouTube India’s Head Ishan Chatterjee as Chief Business Officer

With over two decades of industry experience, Ishan Chatterjee joins JioCinema after serving as the Managing Director at YouTube India. (Image source: Indian Television)

Former YouTube India MD to spearhead JioCinema’s revenue generation and growth initiative across sports and entertainment.

Google rolls out ads in AI Overviews: What it means for your searches

In addition to introducing ads, Google is tweaking how its AI Overviews present information. (Image source: ai.google)

Google’s AI Overviews will now include product ads, starting with mobile searches in the US, as the company moves forward with its latest advertising initiative.

Rising ad frauds: A festive season threat for brands

The DPDP Act, passed by Parliament on August 9, 2023, followed the Supreme Court's recognition of privacy as a fundamental right six years earlier.

From phishing scams to counterfeit products, ad fraud spikes during the festive season, impacting brand safety and financial stability.

Tata Starbucks pilots direct delivery service via mobile app in Mumbai

In 2022, the company closed 16 stores—six in Los Angeles and six in Seattle among them—for ongoing safety issues that posed threats to staff and customers.

A limited pilot program allows customers in select Mumbai areas to order directly from Starbucks stores through its mobile app.

Google celebrates 10 years of innovation in India with focus on AI advancement

The update, driven by rising concerns over deepfakes, will incorporate new identification resource tags to reveal AI-related information.

At the 10th edition of Google for India, the tech giant unveiled the “AI Opportunity Agenda for India,” aiming to enhance technology access and promote inclusive growth through artificial intelligence.