Author: Sakina Kheriwala

Uber launches women-only bike ride service ‘Moto Women’ in Bengaluru

Uber Moto Women is part of a larger trend in India’s ride-hailing industry, where bike taxis are increasingly filling a critical gap in first- and last-mile connectivity.

The new Uber Moto Women service connects female riders with female drivers, offering a safer, more flexible commuting option while creating opportunities for women in the gig economy.

Publicis Groupe’s Arthur Sadoun on Omnicom-IPG deal: a “positive” for industry, should make for “a lot of fun”

As Publicis remains laser-focused on client needs and ongoing transformation, CEO Arthur Sadoun projected confidence in the group’s strategic direction, describing its challenger mindset as a key advantage.

After briefly celebrating its status as the world’s largest holding company, Publicis now faces new competition from an Omnicom-IPG mega-merger. CEO Arthur Sadoun responds candidly, offering perspective on the industry shift.

WPP appoints Accenture’s Prashant Mehta as MD for Global Delivery Centre

Bringing extensive experience in the digital transformation, Prashant Mehta previously served as Global Managing Director of Global Assets at Accenture Song, where he spearheaded the adoption of generative AI strategies. (Image source: LinkedIn)

Prashant Mehta is an experienced digital transformation expert and joins WPP from Accenture, where he was Global Managing Director of Global Assets at Accenture Song, responsible for its generative AI-led asset strategy, delivery, and adoption.

TikTok takes Canada to court over dissolution order

TikTok, which shifted its global headquarters to Singapore in 2020, now faces heightened scrutiny not only in Canada, but also in Europe and the United States.

Chinese-owned platform calls government action “unreasonable” and “driven by improper purposes,” seeks to overturn forced shutdown of Canadian business.

CCI monitoring M&A deal values in digital sector to curb “killer acquisitions”

"Killer acquisitions" involve dominant companies acquiring smaller competitors to eliminate potential threats to their market position, while "creeping acquisitions" refer to the gradual acquisition of a target company's shares through open market transactions.

Speaking at a forum on Wednesday, CCI Chairperson Ravneet Kaur highlighted the regulatory body’s focus on zero-priced digital business models and evolving market dynamics in the era of artificial intelligence.

Our consumers are on CTV, digital video, music streaming platforms: P&G’s Girish Kalyanaraman

In a conversation with Storyboard18, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, highlighted, "The opportunity in India continues to be immense in terms of education, in terms of even elevating performance of products, the different kinds of needs, and catering to different needs that different women have."

P&G’s Vice President and Head of FemCare, Girish Kalyanaraman, on Whisper’s marketing and advertising strategy.

Veeba Foods’ Viraj Bahl joins Shark Tank India as a new investor

Veeba Foods founder and managing director, Viraj Bahl, is set to join the panel of investors on the upcoming season of the popular reality show Shark Tank India, beginning January 6, 2025. (Image source: LinkedIn)

The sauce and condiments entrepreneur will appear on the show’s fourth season, joining a line-up that includes Anupam Mittal, Namita Thapar, Ritesh Agarwal, Aman Gupta, and Kunal Bahl.