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Author: Mansi Jaswal
McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu
Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India
Over 85% of small business owners using smartphones for biz ops: Report
Among all tech-savvy MSMEs, a majority of 29% used accounting software, followed by POS software and Customer Relationship Management (CRM) software at 17% and 14%, respectively, to manage their business operations
Over 70,000 employees in M&E companies looking for jobs; openings only 4,000
Of the 70,000 job seekers in the Media & Entertainment industry, over 2,400 employees are from top bellwethers (6 percent of the total workforce of these companies).
Over 90% of Indians open to exchange personal data for customized shopping experience: Study
Tier 2 and Tier 3 cities leading in the online shopping surge with 9 out of 10 Indian consumers now making purchases online, says Netcore Cloud study
The art of the matter: How MP Tourism and Ogilvy told and retold a success story
It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.
Boult announces partnership with Ford Mustang to woo tech-savvy buyers
The partnership gives Boult access to the heritage and superlative design insights of the brand, enabling the wearable manufacturers to work with the Ford Mustang team.
All about Gaurav Banerjee – former journalist, ex-Disney exec who is now CEO of SPNI
Gaurav Banerjee holds a master’s degree in filmmaking and TV production from Jamia Millia Islamia University and an undergraduate in History from St Stephens.
IRDAI prohibits insurance firms from advertising ULIPs as ‘investment product’
IRDAI said that Unit-linked or index-linked insurance products shall not be advertised as ‘investment products’
New-age firms’ in-house creative talent paid 30 percent more than ad agency talent
The recent rise in the trend of establishing in-house creative teams has led to more talent jumping from ad agencies to client brands, adding to the ad industry’s on-going talent bleed.