Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Mansi Jaswal
Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump
Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal
Bata India Q2 profit rises to 52% in Q2; Director Kanchan Chehal resigns
Bata Ltd said it renovated 48 stores and opened 4 Exclusive Brand Outlets (EBOs) for Power, 136 EBOs for Hush Puppies, and 14 Kiosk for Floatz
Reliance Jio eyes market debut in 2025, valued at over $100 billion: Report
Reliance Jio’s 5G subscriber base grew from 130 million to 147 million and its average revenue per user (ARPU) increased from Rs 181.7 to Rs 195.1 in Q2 FY25
Bajaj Auto’s festive cheer dampened! Two-wheeler sales down, exports rise in October
Bajaj Auto sold 2.55 lakh 2-wheelers compared to 2.78 lakh in the same month last year
HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures
However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25
Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%
Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.
IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore
Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November
Castrol India appoints Kedar Lele as MD
Kedar has joined Castrol India after a two-decade-long career at Hindustan Unilever Limited (HUL), where he last served as the Executive Director of the company, responsible for sales and customer development, South Asia
Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25
Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent