Mansi Jaswal – Page 28

Ad spends on LinkedIn | Maruti Suzuki’s Q2 result | LS Digital’s steady rise

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Maruti Suzuki’s Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki posted a standalone profit of Rs 3,069 crore in Q2 FY25

Maruti Suzuki’s Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles

Tanishq, BigBasket collaborate for 10-minute delivery of gold, silver coins

Bigbasket partners with Tanishq to sell gold and silver coins

BigBasket said it will deliver Tanishq’s Lakshmi Ganesh (999.9 Purity) silver coin, 10 gram; Tanishq 22 carat gold coin, 1 gram; and Tanishq 22 carat gold coin With Lakshmi motif, 1 gram in just 10 minutes to customers during Dhanteras festival.

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India reported 21.18 percent rise in December quarter 2024.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25

Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart has witnessed more than 20 percent growth for two consecutive years

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

Wealth management firms to boost AI budget from 16% to 37% in 3-5 years: Wipro survey

This session will lead the discussion on the impact of AI-powered algorithms on news consumption and platform prioritization; the influence of AI on revenue models, personalized ad targeting and content recommendation systems.

More than three-quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics, and 76 percent note overall operational efficiency improvements

Delhi-NCR market sells 15,600 housing units in Q3 2024; Gurugram, Ghaziabad emerge as top performer

NCR remained a significant player in Pan India’s housing sales, capturing 15 percent of total sales in Q3 2024 ( Image: Unsplash)

NCR has sold an estimated 15,600 units of houses in Q3 2024

Q2 FY25: NDTV marketing, distribution, promotional expenses at Rs 33.57 crore

NDTV's standalone marketing, distribution, and promotional expenses soared to Rs 33.57 crore

According to the Q2 FY25 balance sheet, NDTV’s standalone marketing, distribution, and promotional expenses were at Rs 33.57 crore

Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25

Zepto leads ad spending surge in quick commerce, outpacing Blinkit

Zepto shelled out Rs 215.82 crore on advertising and promotional activities in 2023

Zepto’s revenue surged by more than 1200 percent in FY2023 to $251.7 million compared to $18.9 million in FY2022 as per the data by Tracxn Technologies Ltd. However, the net profit of the company declined by 198 percent to $158.6 million year-on-year