Mansi Jaswal – Page 28

Omnicom-IPG deal | Zepto’s CHRO quits | Q-comm dark pattern

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies

MobiKwik said that for every Rs 1 spent on marketing, MobiKwik realized a revenue of Rs 6.64 as of FY 23

The company’s business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives

BookMyShow’s ad revenue jumps to Rs 140.57 crore in FY24: Report

BookMyShow earned Rs 801.57 crore from online ticketing and Rs 140.57 crore from live events in FY 24

BookMyShow paid a revenue share worth Rs 323.03 crore in FY 24. It spent Rs 233.49 crore on production and Rs 211.32 crore on the artists in the same period

Vishal Mega Mart’s focus on building strong brands, enhancing customer loyalty to drive growth

Vishal Mega Mart IPO opens for public subscription from December 11 to 13, set at Rs 74 to Rs 78 per share

Vishal Mega Mart’s 19 brands recorded sales exceeding Rs 100 crore each in FY 24, with six brands recording sales exceeding Rs 500 crore each

India to drive 21st-century growth, women to play key role: Nita Ambani

Nita Ambani was awarded for the 'Outstanding Contribution to Brand India' award at CNBC-TV18’s 20th edition of the India Business Leader Awards 2024

Nita Ambani, who was awarded the ‘Outstanding Contribution to Brand India’ award at CNBC-TV18’s 20th edition of the India Business Leader Awards 2024 asserted that the 21st century belongs to Bharat

Entrepreneurial stress: 31% of founders suffer from imposter syndrome, survey reveals

74 percent of experienced entrepreneurs (6+ years) report high wellness, compared to just 57 percent of early-stage founders (Unsplash)

A significantly large proportion of male founders reported lower scores for both overall well-being (37 percent) and everyday wellness (27 percent), in comparison to their female counterparts (29 percent and 24 percent, respectively)

Indian Craft Brewery taps Ogilvy’s 82.5 Communications for launch campaign

Representative image (Unsplash)

82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)

Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.

GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment

GCPL's ad spend increases by 5.32% in Q3

The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.

Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International

Yum! Restaurants (India) is owned by Singapore-based Yum Asia Franchisee Pte Ltd

Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.