The Big Cricket League started on 12 December 2024 in Surat, Gujarat. It’s a 10-day affair, taking place at the Lalbhai Contractor Stadium, featuring six teams-Mumbai Marines, MP Tigers, Southern Spartans, Northern Challengers, Rajasthan Regals and UP Brij Stars
Author: Mansi Jaswal
B-School placements: Digital marketing, social media managers, among most in-demand roles for freshers
Market headwinds have hit MBA grads’ hiring and startups have cut back on fresher intake, staffing firms indicate.
MIB’s global M&E effort | CVL on IPG-Omnicom merger | Gukesh eyes global brands
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Durex, Bold Care, Manforce emerge as top brands in India’s sexual wellness market: Report
Durex led the highest market share in the condoms and lubricants subcategories in November 2024. On the other hand, MyMuse & Azah led in the massager toys and games segment with a 27 percent share by revenue during the same period.
India’s e-learning sector loses Rs 2,000 crore to piracy: Report
Over the past six months, VdoCipher blocked 120,000 piracy sessions and over 13,000 unique IPs, identified over 1,100 hackers, and detected and blocked over 700 websites/apps with advanced piracy attempts. It also initiated legal action against more than 20 pirates.
E-commerce industry sees surge in hybrid staffing, AI adoption, talent retention efforts: Report
E-commerce and tech startups, on the other hand, are leveraging AI-powered customer insights and product innovations, driving demand for specialized roles like full-stack engineers and cloud architects, essential for creating seamless digital ecosystems
India’s social media buzz: WhatsApp, Amazon, Netflix, and Ola emerge as top mentions in 2024
WhatsApp received 872K mentions by netizens during Diwali, followed by Amazon (785K), and Apple (727K) mentions, respectively
From local to global: Smaller Indian businesses bring traditional crafts to fore
An ICRA report has projected that Indian apparel exporters will likely achieve 9-11 revenue growth in FY 25 driven by a gradual reduction of retail inventory in key end markets and a shift in global sourcing towards India.
Omnicom-IPG deal | Zepto’s CHRO quits | Q-comm dark pattern
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies
The company’s business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives