Mansi Jaswal – Page 29

Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%

Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management

Entertainment industry witnesses spike in jobs as OTTs’ ‘Originals’ boom

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).

Swiggy introduces influencer marketing, ads, WhatsApp marketing for restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

Swiggy said that its partners can avail of the new marketing solution via the restaurant services icon on the Swiggy Owner app

India’s customer experience crisis: $55 billion lost due to poor service

Indians are becoming less patient and increasingly frustrated with losing time on slow customer services by companies. (Photo: Unsplash)

A ServiceNow survey revealed that at least 90% of individuals in India have had to spend time trying to resolve an issue or complaint with organizations in the Telecommunications (92%), Retail & E-commerce (90%), and Financial Services industries (90%).

Tata Consumer Products’ net profit declines by 21% to Rs 188 cr in Q1 FY25

Tata Consumer Products posts decline in net profit in June quarter in FY25

The consolidated profit of Tata Consumer stood at Rs 289.25 crore as against Rs 337.71 crore in the corresponding quarter of last fiscal year

MIB asks for extension on SDC affidavit | Manu Bhaker endorsement fee surge | HUL’s Rohit Jawa on rural market

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HUL’s ad spend rises by 11% to Rs 1,644 crore in Q1 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL’s consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore

Here’s how much IPO-bound Ola Electric’s CMO earns

Ola had awarded its media duties to Publicis Groupe-owned Starcom in 2018 after a competitive multi-agency pitch.

Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

Digital TV services contributed Rs 758 crore to the overall revenue of the company in Q2 of FY25, witnessing an decrease of 2.38 per cent from Rs 777 crore in last quarter of same financial year

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore

Colgate increased its advertising spend by 17.8% between July and September quarter FY2025.

Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.