Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

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‘Brand is built by product, not by pricing’: Ola boss Bhavish Aggarwal

Ola boss Bhavish Aggarwal said that company's net loss stood at Rs 495 crore in the September quarter compared to Rs 524 crore in the same period last year.

According to the Q2 earning call of Ola Electric, the gross margin for the auto segment stood at 20.6 percent flat on a quarterly basis whereas year-on-year basis it was 12 points up

More sparkle for less: Lab-grown diamonds transform wedding jewellery choices in India

Weddings with over 300 guests saw a 16.29% increase, indicating a growing preference for large, lavish celebrations.(Image: aenl-weddings-godhydmIwgc via Unsplash)

Indians are warming up to lab-grown diamonds for weddings. While the country’s gems and jewellery market is close to $80 billion, only 5 percent market share is in diamond jewellery.