Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Mansi Jaswal
Talent drain hits India’s unicorn startups, attrition rate reaches 4.5%: Report
More than 39,000 employees left unicorn companies in September 2023, the highest between August 2023 and 2024. This could be a result of layoffs or employees quitting their jobs.
India’s HNIs allocate 32 percent of wealth to real estate, 8 percent ultra-HNIs invest in crypto: Anarock report
About 10 percent of UHNIs secured alternate citizenships in 2024, favouring Portugal, Malta, and the UAE for their global mobility and tax benefits
Female directors earn 44% less than male counterparts: Report
Women directors constitute only 18.4 percent of the board director positions and only 10 percent of the Key Managerial Personnel, according to the ‘Mind the Gender Gap’ report by the CFA Institute.
India’s job market to grow 9% in 2025, driven by IT, Retail, and BFSI sectors: Foundit
The foundit has predicted that the IT-software jobs could see the growth of 15 percent in 2025, followed by the Retail sector (12 percent), Telecommunication (11 percent), and BFSI (10 percent), respectively.
Velocity allocates Rs 200 crore fund to support restaurants, cloud kitchens in 2025
Velocity will be offering cash-flow financing to cloud kitchens and restaurants so that they can effectively manage capital expenditure, working capital, open new outlets, purchase equipments, and launch sub-brands.
Bombay Shaving Company’s marketing expenses rise 12% to Rs 40.2 crore in FY24: Report
The D2C brand has narrowed its net loss by nearly 23 percent to Rs 62 crore in FY 24 from Rs 80 crore in the previous year
92% of content creators in India leverage AI ; Astrology, podcasts witness a 100% surge in popularity: Report
Over 62 percent of people in 2024 preferred creators who produced educational content over those focused on entertainment, Classplus, ed-tech platform, added
Nearly 70% of HRs believe AI training can boost higher salaries: Report
93 percent of HR professionals and 78 percent of Gen Z think that traditional degrees are becoming obsolete, emphasizing the urgent need for academics to overhaul curricula to prioritize job readiness
Over 60% desk workers using AI in their jobs in India: Slack report
Indian workers want to skill up on AI as 94 percent feel an urgency to become an AI expert as per the survey. However, 40 percent of workers have spent less than five hours learning how to use AI