Mansi Jaswal – Page 25

Surrogate ads draft rules | Festive season to boost AdEx | Brands splurge on influencers

The public draft for the new rules of surrogate advertising concerning the alcohol-beverage industry by the Department of Consumer Affairs has been finalized (Image: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Festive season boosts demand for gig workers, employers plan to hire 10 lakh workers

The minimal entry barriers, coupled with increasing aspirations for financial independence and empowerment, have made the role an ideal choice for women seeking meaningful careers, as per Probus.

Employers prefer gig workers with 1-5 years of experience. Only 10.7 percent of surveyed employers were open to hiring gig workers with no prior experience

88% of Indian organizations open to global hiring for AI roles: Report

80 percent of the Indian organizations said that high salary expectations have deterred them from hiring AI talent (Photo: Unsplash)

According to Deel report, 80 organizations said that high salary expectations have deterred them from hiring AI talent. On the other hand, 56 percent of the respondents cited fierce competition from other companies as a significant challenge in attracting AI talent.

Ahead of festive season sale, e-commerce giants under fire for discount practices

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

BJP MP and Secretary General Emeritus of Confederation of All India Thanjiraders (CAIT), Praveen Khandelwal has urged the government to introduce stricter e-commerce regulations and policies to prevent future breaches

One MobiKwik Systems get Sebi’s nod for IPO

Sebi gives green signal to MobiKwik to float an IPO

MobiKwik will allocate the raised funds for expanding its business (Rs 250 crore), for growth in the payment services sector, for investment in data in machine learning, AI, and technology (Rs 135 crore each), for capex related to payment devices (Rs 70 crore), and the remaining amount for general corporate purposes.

IPO-bound Ecom Express processes 82% of tier-2 shipments but faces growth challenges: InCred Equities

Ecom Express plans to raise Rs 2,600 crore via its IPO

InCred Equities estimated that Ecom Express handled 430 million of shipments in FY2024 accounting for 58% of Delhivery’s shipments, while its sales were 51% of Delhivery’s express sales