Mansi Jaswal – Page 24

Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing

Swiggy has scaled up its advertising and promotion expenses by 13.2 percent to Rs 605.3 crore

Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media

Swiggy IPO: Co-founders Sriharsha Majety, Nandan Reddy remuneration revealed

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

According to the updated draft red herring prospectus (DRHP) submitted to SEBI on September 26, the CTC for Swiggy co-founders will increase to Rs 3 crore in 2026.

Ahead of festive season, Meesho partners with D2C brands, attracts 3.2 crore shoppers

Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, selection from over 30 categories, pan-India logistics, payment services, etc

Meesho said that nearly 75 percent of orders came from tier 2+ markets, and among brands, Liberty reported growth of 2.89X, Bella Vita at 2.5X, and Denver at 2.4X.

64% of employers in travel and hospitality industry expanding workforce: TeamLease report

Booking.com has witnessed a favorable repeat direct booking behavior from consumers using mobile apps compared to direct bookings on desktop or mobile in the first quarter of 2024 (Image: unsplash)

According to TeamLease Services’ Employment Outlook Report (EOR) for first-half of the fiscal year 2025, 64% of employers in the travel and hospitality industry are expanding their workforce as they adapt to growing demand, while 19% report reductions, and 17% indicate no change in workforce size

Zomato to train 10,000 women in logistics

Zomato aims to improve gender inclusion in logistics

Zomato has provided benefits like shorter distance deliveries, period rest leaves, and maternity benefits (such as monetary cover and assistance throughout pregnancy and childbirth) to its female delivery partners

Distributors’ body expresses concerns over quick commerce firms’ deep discount practices

AICPDF pointed out the swift growth of these platforms, stating that it creates major challenges for traditional retail.

AICPDF warned that if FMCG companies fail to act against these ‘harmful practices,’ it will launch a mass non-cooperation movement against them.

GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

As per Cornerstone’s SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML and nearly 18 percent of data analytics jobs, reflecting its growing role in the global AI landscape between January and July 2024.

IMS rollout could curtail festive sales opportunity for retailers: Empower India

Indian retailer (Image: Unsplash)

The primary objective of the IMS is to streamline the input tax credit (ITC) claim process. However, according to Empower India, the lack of preparation will not only increase the compliance burden but also impede the efficient deployment of the capital

Unicommerce appoints Pranay Kale as Head of Sales, Vaibhav Mehrotra as Marketing Head

Unicommerce expands leadership team with new hires

Pranay Kale has more than 18 years of experience in the SaaS industry and has worked across BFSI, technology, manufacturing as well as other verticals globall