Mansi Jaswal – Page 15

Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy has scaled up its advertising and promotion expenses by 13.2 percent to Rs 605.3 crore

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November

Castrol India appoints Kedar Lele as MD

Kedar Lele started his career at Unilever as a marketing manager for the ice cream department. At Kimberly Clark lever, as the head - sales and marketing, he led the sales and marketing function for Kimberly Clark Lever (joint venture of Hindustan Unilever & Kimberly Clark) based out of Pune. (Image source: LinkedIn)

Kedar has joined Castrol India after a two-decade-long career at Hindustan Unilever Limited (HUL), where he last served as the Executive Director of the company, responsible for sales and customer development, South Asia

Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25

Marico's standalone revenue from operations stood at Rs 1,860 crore in Q2 FY24

Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent

Ad spends on LinkedIn | Maruti Suzuki’s Q2 result | LS Digital’s steady rise

LinkedIn’s CPM rates in India are up to 15-20% higher than other social media platforms

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Maruti Suzuki’s Q2 result: Profit down 17.4%, revenue flat, export sales up

Maruti Suzuki posted a standalone profit of Rs 3,069 crore in Q2 FY25

Maruti Suzuki’s Q2 result: The Company sold a total of 541,550 vehicles during the quarter, of which the domestic market volume was 463,834 vehicles and the export volume was 77,716 vehicles

Tanishq, BigBasket collaborate for 10-minute delivery of gold, silver coins

Bigbasket partners with Tanishq to sell gold and silver coins

BigBasket said it will deliver Tanishq’s Lakshmi Ganesh (999.9 Purity) silver coin, 10 gram; Tanishq 22 carat gold coin, 1 gram; and Tanishq 22 carat gold coin With Lakshmi motif, 1 gram in just 10 minutes to customers during Dhanteras festival.

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India has seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25

Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart has witnessed more than 20 percent growth for two consecutive years

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

Wealth management firms to boost AI budget from 16% to 37% in 3-5 years: Wipro survey

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

More than three-quarters (77 percent) of surveyed firms report improved decision-making with AI-driven predictive analytics, and 76 percent note overall operational efficiency improvements