Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.
Author: Kashmeera Sambamurthy
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Dan Wieden of Wieden+Kennedy, who created Nike’s ‘Just Do It’, dies
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Ogilvy Global CEO Interview: Devika Bulchandani and her rise to the global-Indian CEO club
Devika Bulchandani, the new global CEO of Ogilvy, talks about how she battled her preordained destiny to become ‘the fearless girl’ and her rise to the top in global advertising.
Bookstrapping Review: The Crimson Spring by Navtej Sarna
Navtej Sarna’s The Crimson Spring leaves you wondering what could possibly motivate the atrocities inflicted by Dyer and Dwyer. Bookstrapping Rating: 3.5 stars.
Interview with Pepsico India’s Vineet Sharma
Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.
Anil Viswanathan shares Mondelez India’s festive season plans
Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.
EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar
Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.
Why is Bollywood failing to take off despite the marketing blitz?
Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.