Komal Mehra, head, sports initiatives and associations, Usha International, on how the brand is encouraging indigenous sports in the deepest pockets of India, breaking gender barriers through sports, and more.
Author: Kashmeera Sambamurthy
Why e-sports and gaming firms went on an IPL marketing overdrive
In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season.
Just Sports; Some sports have all the luck
Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.
Marketing Recoded ft. PUMA Group’s Shreya Sachdev
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Tata Starbucks CEO Sushant Dash on their expansion strategy in India
Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.
Velchamy Sankarlingam on what’s next for the platform Zoom
Narayan Devanathan on what does new Denstu look like
In a first and exclusive interview, Devanathan spoke to Storyboard18 about Dentsu India 2.0 and the newly created chief client officer position.
Marketing Recoded Ft SUGAR Cosmetics’ Amrita Shinde
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
In Conversation With Piramal Group’s Nandini Piramal
Nandini Piramal, executive director of Piramal Enterprises Ltd, talks to Storyboard 18’s Delshad Irani about the company’s growing consumer products division and more. Listen in.
What do women think of their portrayal of women in advertising?
Storboard18 caught up with women from different fields to understand how do they look at brands and advertising.