Kashmeera Sambamurthy – Page 439

Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’

Further text messages between the two show that Riley was concerned about what she called “woke-ism” on the platform.(Representative image via Unsplash)

Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.

Benetton India appoints Kaveri Nag as head of marketing

This is Nag's second stint at Benetton. During her last stint with BMW India, leading marketing for MINI, she directed a comprehensive marketing and communications strategy with a 100 percent digital mindset, mapping customer journeys to augment brand resonance and equity.

Kaveri Nag will spearhead the Marketing, PR and growth strategies for Benetton in India.

P&G on working with influencers: It does help drive conversations

P&G's Vijay Pampana says, "The virality of influencers on social media has completely changed marketing communications behavior."

Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Varun Duggirala on moving from The Glitch and his creator journey

Varun Duggirala, co-founder of The Glitch, quit this week to pursue new personal projects in the creator ecosystem.

The Glitch’s founder Varun Duggirala shares entrepreneurial lessons and the impact of being a content creator on his personality.

Entrepreneurship is not a TikTok trend: Rohit Raj, The Glitch founder

"I want to work closely with fintech startups and help them scale during their acquisition phase," says Rohit Raj

The Glitch’s founder Rohit Raj has quit the agency to start his own fintech venture. He tells us about his advertising journey, new opportunities for agencies, and more.

Megha Tata, Discovery‘s former MD joins Cosmos Maya as CEO

At Cosmos-Maya, Tata aims to leverage her wealth of knowledge and decades of expertise to drive the organisation’s next phase of growth.

Megha Tata was a managing director at Discovery Communications India. She joins the animation company Cosmos Maya as chief executive.

Ogilvy CEO Devika Bulchandani: ‘When I started in advertising I was one of the few non-White people’

Devika Bulchandani, global CEO of Ogilvy, joins the club of Indian-origin business leaders at the helm of big multinational corporations.

Govt warns digital publishers, channels and OTT platforms against online betting ads

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.