Kashmeera Sambamurthy – Page 438

Which influencer categories will be most affected by TDS on freebies?

The categories of influencers which would be most affected are lifestyle, fashion, tech (electronics) and travel. (Representational Image via Unsplash)

How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.

Stacks & Strategies | Influencer marketing meets ad tech

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Correlation between content, clicks, and conversions

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.

Indian ad agencies bag 20 more shortlists at Cannes Lions 2022

Photo Source: Cannes Lions

Work from Byju’s, Dentsu Webchutney, DDB Mudra, Leo Burnett, Landor & Fitch, and FCB India, are Cannes Lions contenders.

Experts’ Take On Reinvention Of Ad Campaigns Through Technology

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies

Experts Speak On Key Emerging Trends In Cannes Lions Entries

A still from the panel discussion.

Six Indian judges who will be a part of Cannes Lions 2022 tell Storyboard18’s Shibani Gharat about their expectations from entries and about the festival of creativity.

Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company

Narotam Sekhsaria is chairman of ACC Ltd, Ambuja Cements Ltd, and Ambuja Cement Foundation. He also manages the Narotam Sekhsaria Foundation, a philanthropic funding agency. (Photo credit: moneycontrol.com)

A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.

Stacks & Strategies | Customer experience is everything! Getting it right is imperative

To consistently earn high ratings from users, brands must examine what drives customer experience (CX) in its entirety. (Representative image via Unsplash)

There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative

Stacks & Strategies | Adtech Trends To Watch For

One of the trends that agencies have begun to see is the return of impersonalisation – turning to strategies and creatives that speak to the common category of potential consumer pools. (Representative Image via Unsplash)

From Web 3.0 and the metaverse to data enrichment of consumers, experts decode trends that will dominate the adtech space in 2022.