Bouhier will step into the new role from January 2023. According to the French booze mogul, he will modify the firm’s India business strategy, strengthen the organisation and its workforce, and recognise new opportunities for profitable and sustainable business expansion.
Author: Kashmeera Sambamurthy
Shah Rukh Khan’s son Aryan Khan launches premium vodka brand in partnership with AB InBev
Khan has plans to venture into fashion and experiential events under his company
Duroflex’s chief marketing officer Smita Murarka quits the sleep solutions firm
Murarka stepped down from her position in November. Her stint at the company lasted for two years and 11 months.
New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief
L’Oreal’s global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, ‘radical inclusivity, conversational commerce, Web3 and women in gaming.
Why is Max Life Insurance leveraging Rohit Sharma as a family man for its advertising?
The insurance firm switched from sports sponsorship to working with endorser Rohit Sharma and wife Ritika Sajdeh and leveraging their family image in its ads.
Simply Speaking: The rise and fall of Kodak
If ever there was a brand that owned a category, it was Kodak. But it lost its way thinking what it did was always right.
FIFA World Cup 2022: How many Indians watched the football matches so far?
The cumulative reach for the first 48 matches of the tournament has touched 42.2 million, as per BARC data for Cable & Satellite (CS) 2+ audience.
CXO Moves: Myntra’s new CMO; Plus, exec moves at Famous, Wavemaker, Grey, Duolingo, Xiaomi, Canva and more
Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.
Biz Moves: Cake India, Team Pumpkin and Verve Media
Keep up with all the key business wins and account movements.
Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette
Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.