About half of the top 20 creators have made only short videos in the past year, a Moneycontrol analysis of the list provided by YouTube shows. Several other creators have been prolific with minute-long videos while also making a few long-form videos in the past year. Only a single creator in the list solely focused on long-form content.
Author: Kashmeera Sambamurthy
Gaming studios focus on Indian characters in games as brands eye growth through collaborations
Both national and international gaming studios are adding Indian themes and characters to their games to tap the country’s huge gaming population in the country.
Spotify India is a premium Gen Z urban platform: Arjun Ravi Kolady
Arjun Ravi Kolady, head of sales, Spotify India speaks on audio advertising, programmatic ads, creativity and more.
CXO Moves: Leadership changes at MullenLowe Lintas Group; L’Oréal, Aditya Birla Capital, Kotak Mahindra Bank, Schbang, HDFC Bank, Dentsu
Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.
Biz Moves: Big Trunk Communications, Storyboats, Social Beat
Keep up with all the key business wins and account movements.
Throwback: The Spice route to MDH’s Rise
Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.
Bookstrapping: The Architect of the New BJP — How Narendra Modi Transformed the Party by Ajay Singh
This book is a credible attempt to analyse the work of Narendra Modi before he became Prime Minister, says our reviewer. Bookstrapping Rating: 3.5 stars.
Aditya Birla Capital promotes Darshana Shah as head – marketing and CX
Prior to this, Darshana Shah was the executive vice president – digital, marketing and customer experience at Aditya Birla Capital.
Suniel Shetty: Those who have their cash flow and business plan in order will survive
Actor-turned-investor Suniel Shetty shared what he looks for in startups while investing, the current funding scenario and which categories he would like to put his money in.
Aditya Birla Group’s chief marketing officer Ajay Kakar announces retirement
The veteran marketer has also worked with companies like Reliance Capital and Ogilvy & Mather.