Author: Kashmeera Sambamurthy

Never forget that you need an idea and technology cannot save you: Piyush Pandey

In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)

Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Get to the bottom of the pyramid with green products: Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

Sudhir Sitapati joined Godrej Consumer Products Ltd (GCPL) as managing director and CEO last year, when the world began to open up in a post-pandemic era. In a candid interview with Storyboard18’s Delshad Irani, Sitapati tells us how he articulated his vision for GCPL back then and his approach towards marketing and brand building. He also shares how Godrej is democratizing categories and the secret to building enduring brands. Here’s what he said. “Companies that last a long time almost always have very strong value systems ingrained in them. Second, you have to have a manic focus on cash…”

How can India Inc. drive mental health conversations

Mental health is still a taboo subject that makes people sweep the issue under the carpet and suffer in silence instead of speaking out and seeking help, mental health poses several challenges. (Representational image: Tim Mossholder via Unsplash)

Corporate India can play an important role in alleviating the country’s burgeoning mental health crisis.