Author: Kashmeera Sambamurthy

Biz Moves: Big Trunk Communications, Storyboats, Social Beat

Digital integrated marketing firm Big Trunk Communications has won the digital mandate for Yovan Longevity & Health Resorts New York where the agency will manage social media, search engine optimisation (SEO) and media campaigns for the brand.(Representational Image: History Of Soccer via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.

Bookstrapping: The Architect of the New BJP — How Narendra Modi Transformed the Party by Ajay Singh

In this detail oriented book, the author talks about how Narendra Modi would insist on computerisation, regimentation, documentation, and discipline, long before he becomes the Prime Minister of India. So much so, that whenever senior BJP party leaders in the 1980s and 1990s had an insurmountable problem, they would depend on him to manage the situation. (Image: Amazon)

This book is a credible attempt to analyse the work of Narendra Modi before he became Prime Minister, says our reviewer. Bookstrapping Rating: 3.5 stars.

Aditya Birla Capital promotes Darshana Shah as head – marketing and CX

Shah has over 26 years of work experience. She started her career at Boston Software & Technologies as a marketing manager, business manager - Cyberkids. Then, she joined NIIT as the product manager for the sales and marketing department. Shah also held senior level marketing roles at Future Group, Reliance Retail and HyperCITY Retail

Prior to this, Darshana Shah was the executive vice president – digital, marketing and customer experience at Aditya Birla Capital.

Suniel Shetty: Those who have their cash flow and business plan in order will survive

Actor turned investor, Suniel Shetty had recently posted on LinkedIn about edtech firm Byju's layoffs. He had said that startups should "think long term. Think sprint vs marathon. Think Rahul Dravid. Stable and slow are just as great," he said after Byju's laid off 2,500 employees. He had also shared tips about how to make companies survive the economic downturn

Actor-turned-investor Suniel Shetty shared what he looks for in startups while investing, the current funding scenario and which categories he would like to put his money in.

Balenciaga Ad Controversy: Brand files $25 million lawsuit against producers of controversial ads

“The campaign for spring 2023, which was meant to replicate a business office environment, included a photo with a page in the background from a Supreme Court Ruling 'United States V. Williams' 2008, which confirms as illegal and not protected by freedom of speech the promotion of child pornography,” Balenciaga said in the statement. (Representative image via Unsplash)

The child pornography document in the Balenciaga Spring 2023 campaign might have gone unnoticed had it not been for another ad campaign that landed the fashion house in hot water earlier this month.

Short video platform Josh’s country manager Rubeena Singh quits

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Prior to this, Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

MullenLowe Lintas Group: Amer Jaleel and Virat Tandon quit, Subbu new Group CEO

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

S.Subramanyeswar (Subbu) will continue to directly lead the strategy function for the Group in India and maintain his role as chief strategy officer for the MullenLowe APAC region.