Author: Kashmeera Sambamurthy

Throwback: Melody – very very chocolatey

Decades later, Bollywood movie Chichhore made this classic line contemporary again. The movie character, played by Sushant Singh Rajput, asks a canteen staff member, “Yeh aloo hai yah kaddu?” and the staff member replies, “Melody khao, khud jaan jao”.

Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.

Bookstrapping: India’s Most Fearless – true stories of extraordinary courage

These ‘as-yet-untold stories’ are edge of the seat phenomenon. (Representational image: Mitul Gajera via Unsplash)

‘India’s most fearless’ – now a trilogy of books honouring our men in uniform. The third book features ten true stories, providing glimpses of the incredible heroism of Indian soldiers. Bookstrapping Rating: 3.5 stars.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?

India At 75: BYJU’s Divya Gokulnath on building a new India

Globally, more than 72 million children are not able to gain access to an adequate education. In India, only about 43 percent of the roughly 255 million youth in the 15–25 age group are enrolled in educational institutions, writes Divya Gokulnath. (Representational image via Unsplash)

Divya Gokulnath, co-founder of BYJU’S, writes about building a new India on pillars of technology, education and entrepreneurship

We will have coders sitting alongside copywriters: Sandeep Goyal on NEXT

Rediffusion's Goyal tells Storyboard18 that they believe a lot of the new-age companies are very tech-driven as most have engineers at the controls. NEXT will target these companies. (Representational image via Unsplash)

In an exclusive interview with Storyboard18, Dr. Sandeep Goyal, managing director of Rediffusion talks about what makes the new agency NEXT different, building the team and why Rediffusion is not in the network play.

CXO Moves: Nykaa ropes in Unilever exec as its private label CEO quits

Keep up with all the key people movements in the brand marketing ecosystem. (Representational image: Thomas Le via Unsplash)

Home Credit, Amazon, Wondrlab, FCB, Ogilvy, Honasa, Wunderman Thompson and more, beef up their executive cadres. Here’s a round-up of the people who are in, out and in-between in the past two weeks.

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Frenemies turned partners: How CMO-CFO union is helping firms achieve growth

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The relationship between finance and marketing is evolving into a symbiotic one, giving rise to a new jodi No.1 in the brand marketing ecosystem – the CMO-CFO partnership.