Author: Kashmeera Sambamurthy

E-com, D2C brands vow to support govt directive on paid reviews

The standard, IS 19000:2022, will apply to all organisations that publish consumer reviews online. These will include suppliers of products and services which collect reviews from their customers, third parties contracted by suppliers or independent third parties. (Representative image via Unsplash)

E-commerce platforms will need to voluntarily disclose paid customer reviews of products and services as part of the Bureau of Indian Standards (BIS) norms.

Brand Big B: Delhi High Court sides with Amitabh Bachchan to protect name, image and voice

Representing Bachchan, top lawyer Harish Salve said there are tshirts and posters with the actor's face on them and that someone has registered a website domain name called "amitabhbachchan.com".(Stills from a recent Dabur Red commercial featuring Amitabh Bachchan)

The actor’s petition said his name, image and voice were being used by app developers to illegally conduct lotteries by associating with Kaun Banega Crorepati (KBC), the iconic quiz show that Amitabh Bachchan hosts.

Balenciaga ad controversy: Backlash grows against the brand’s “dangerous” ad featuring children

Shot by photographer Gabriele Galimberti, the pictures feature children with teddy bears that appear to be dressed in BDSM-inspired costumes. One photograph shows a young girl with several wine glasses. The campaign was removed after receiving an angry response on social media. (Representative Image via Unsplash)

Balenciaga apologised for its controversial ad campaign that features children cuddling teddy bears dressed in bondage gear.

Tatas must retain Bisleri branding. In the water category, Bisleri is what Tata is in its categories: Experts say

As a brand, Bisleri has been synonymous to the packaged water category. Its advertising strategy has evolved over the years that includes building the packaged drinking water category, convincing that Bisleri water is safe to drink to battling the massive issue of counterfeiting. (Still from an ad)

Tata Consumer to acquire Bisleri International; the deal comes almost three decades after Bisleri International chairman Ramesh Chauhan sold soft drink brands Thums Up, Gold Spot and Limca to Coca-Cola.

Tata Consumer acquires Ramesh Chauhan’s Bisleri for 7,000 crores

Bisleri is India’s largest packaged water company and the turnover for FY23 is estimated at 2,500 crore with profit at 220 crore. (Still from an ad)

The decision was taken based on Chauhan’s indifferent health and his daughter’s incuriosity towards business. The current management will continue for two years as part of the deal.

Why are brands wrapping their messaging around Rap music?

Names such as Badshah, Raftaar, Naezy and Raja Kumari are not only popular in the music circuit but also among companies attempting to create brand recall and amplify their reach.

While Hip-Hop has always been a rage globally, Indian brands are now taking to the trend. Homegrown brands Ola, Mia by Tanishq, Unacademy and many others are hiring Rap artists to pen their brand anthems and jingles.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.