Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as ‘Parineeta’, ‘Laga Chunari Mein Daag’, ‘Mardaani’, and ‘Helicopter Eela’.
Author: Kashmeera Sambamurthy
Are media agencies the new creative agencies?
Has the infusion of creativity transformed the traditional roles of media agencies?
Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
‘No app will take away jobs’: Adobe’s Duncan Egan on gen AI, reading manuals and going to school with the founder’s son
Duncan Egan, VP of marketing, Asia Pacific & Japan at Adobe, talks about generative AI, why marketers are still heavily relying on cookies, and more.
Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM
Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.
Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade
From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade
Yudiz Solutions set to join Nazara as second listed gaming company in India with IPO filing
Yudiz Solutions’ upcoming IPO filing with NSE Emerge marks a significant milestone in the gaming industry that hit $2.6 Bn in FY22 and is projected to reach $8.6 Bn in FY27.
Dentsu loses Maruti Suzuki Rs1200 crore media account to Mindshare
Mindshare won the Maruti Suzuki media business after many months-long multi-agency pitch.
IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source
This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.
Employees turning social media influencers is the next India Inc challenge after moonlighting
Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.