Author: Kashmeera Sambamurthy

Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra

Responding to Storyboard18's question, cricketer Smriti Mandhana said WPL is the right step in the direction of equal pay for women in sports. “Equal pay was an amazing move by the BCCI, and I would like to thank them for this step. We have witnessed how the IPL for the men’s team has benefited them. I hope that the same luck favors the women’s cricket team too. The Women’s Premier League is starting and is the next big step for the women’s cricket team in India. I hope this leads them in the right direction,” she said. (From left to right: RCB captain Smriti Mandhana, and RCB chairman Prathmesh Mishra)

At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.

Havas Group India appoints Tarun Jha as Havas Creative India’s chief executive officer

Tarun Jha was leading the marketing and product planning function for the Indian market, setting marketing and communications strategy. (From left to right: Rana Barua, Group chief executive officer, Havas Group India; Tarun Jha, CEO, Havas Creative India)

Previously, Jha held the position of head of marketing at Škoda Auto India, where he spent 15 years including a three year stint in Prague, Czech Republic.

CXO Moves: Google promotes Sapna Chadha, Kotak Mahindra gets a new CMO; Plus, changes at TBWA\India, BBH India, Emami

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Homi Battiwalla, Sapna Chadha, Jayant Kapre and Kavita Nair)

People shuffle at Publicis Worldwide, Diageo India and Samsung India too. Catch all the executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Weekly Shorts: Tips on influencer marketing for services-based businesses

Influencer marketing for the service sector is more complex than product-based promotions. Service-based businesses have intangible products in most cases, which puts the customers at a buying risk because they don't know what they're getting before actually getting the service. (Representative Image: Roberto Nickson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Throwback: When Captain Cook challenged the undisputed leadership of Tata Salt

Towards the end of the film, the shot of the brand’s pack appears, and the voice of dubbing and voiceover artist Brij Bhushan is heard where he says, ‘Extra free flow Captain Cook namak’. “Since we had already said everything, I was of the opinion that we do the voiceover and packshot of the ordinary salt. That is when Nitish interjected, ‘That would be taking too much of a risk. We are already making a commercial that does not have a precedent. So, don’t go that far,’” filmmaker Prasoon Pandey says.

Tata Salt commanded 80 percent market share till Captain Cook entered the scene in 1992 and began to threaten its dominance. Lintas was roped in by DCW Homes Products, the brand’s parent company, to come up with a commercial that would make the brand memorable and improve awareness in the market. Storyboard18 got in touch with the creative folks who played a key role in making the advertisement iconic.

Influencers have to do due diligence for any claim they make: Manisha Kapoor of ASCI

Following the SC's directive, the Ministry of Information and Broadcasting introduced a new feature on the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) for TV and Radio Advertisements and on Press Council of India’s portal for Print and Digital/Internet Advertisements.

Manisha Kapoor, chief executive officer and secretary general of The Advertising Standards Council of India discusses with Storyboard18 the recently unveiled ‘Wielding Influence, Nurturing Trust’ report, challenges ASCI is working upon, its focus areas moving ahead and much more.