Author: Kashmeera Sambamurthy

AnyMind Group’s Rubeena Singh: Legacy brands will be forced to have D2C strategy in 2023

"The India tech stack offers a very compelling advantage which is driving the hyper growth of digital transactions in India. All legacy brands will be forced to have a direct-to-consumer (D2C) strategy and will ride on this wave of digital and influencer marketing driven commerce," says Singh. (Image courtesy: Rubeena Singh)

Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.

A Zomato and Blinkit collaboration on billboards: ‘Doodh mangoge…’

While Zomato is one of the major food delivery apps in India, Blinkit, its grocery business, operates in 27 cities and is planning to expand into others. Between the two apps, customers can order everything from kheer to milk (which, incidentally, was the most-ordered item this year on Blinkit’s rival Dunzo)

Blinkit and its parent company Zomato have tied up for an ad collaboration that takes a popular Bollywood dialogue and turns it on its head.

Former Josh country manager Rubeena Singh joins AnyMind Group

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

BYJU’s Divya Gokulnath shares the story behind the edtech major’s brand colours

The not-for-profit, social impact division of Byju’s currently serves 5.5 million children all over the country. The long-term engagement saw Messi feature in campaigns promoting Byju’s Education For All and began as Messi embarked on his final campaign to win the football World Cup 2022 as captain of Argentina’s national football team. This came after Byju’s bagged the elite and high stake sponsorship deal FIFA World Cup 2022 which was held in Qatar.(Representatuve Image: ryan-quintal via Unsplash)

Co-founder of BYJU’s, Divya Gokulnath shared an image of her at the FIFA World Cup along with the story of BYJU’s purble brand colour.

OYO’s Mayur Hola joins Culinary Brands as chief marketing officer

In his previous stint, Mayur Hola worked on big brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. ​Hola's skills range across integrated marketing, leadership, creative strategy, brand development and marketing strategy.(Image source: LinkedIn)

In his new role at Culinary brands, Mayur Hola will be responsible for product innovation, scale, and growth.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.

Biz Moves: Hyphen Brands, Grapes, Art-E MediaTech, Digital Kong

yphen Brands won the mandate for Morton Foods. The agency will handle the design, communication and digital duties. The agency’s responsibilities would include recommending food initiatives along with renowned chefs and different activations around various kitchens and cuisines of India. (Representative Image: Ricardo Arce via Unsplash)

Keep up with all the key business wins and the account movements