Author: Kashmeera Sambamurthy

GroupM-owned Mindshare wins Rs 400 crore PhonePe media account

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

The incumbent agency on the PhonePe account is Lodestar UM. The size of the account is estimated to be around Rs 400 crore.

Kotak Mahindra Bank appoints ex-Unilever VP Rohit Bhasin as president and CMO

Rohit Bhasin, who is armed with an experience of more than two decades, started his career at Unilever and took up the role of the area sales manager. Over the years, he held roles in various capacities at the company. His last role was as the global vice president - Ponds. He led the brand’s global business which is Unilever’s flagship beauty brand, and operates in 52 countries. He drove brand strategy, positioning, innovation (NPD), advertising, digital marketing and commerce. He also delivered the brand’s global P&L. (Image source: LinkedIn)

Rohit Bhasin replaces Karthi Marshan and will manage the bank’s marketing, corporate communication and media initiatives.

Four-Day Week: Can the Indian ad industry adopt a 4-day work week?

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

With a larger shift in view, the four-day work week starts making a lot of sense. But agencies and clients, it seems, are not ready to go from 5-6 to 4 days.

Indian brands to bet big on content creation and workflow improvements in 2023: Adobe

As per Adobe’s 2023 Digital Trends Report, investments in content and creative workflows reflect how leaders are prioritising improving processes and technologies to enable success in the current economic climate. Almost half (45 percent) of APAC leaders plan to invest in new marketing and data technologies. For India, 44 percent of leaders are looking to maximise the value of existing technologies. (Representative Image: NordWood Themes via Unsplash)

As per Adobe’s 2023 Digital Trends Report, 79 percent of senior Asia Pacific (APAC) executives including 92 percent in India say customer demand for content has significantly increased.

Digital agencies focus on building personal brands of startup founders, corporate leaders

To tap into a new opportunity, digital and integrated marketing agencies are gearing up to launch new verticals to cater to the growing demand of creating personal brands of leaders, online. (Representative Image: Giulia May via Unsplash)

From profile building and content creation to crisis management, agencies launch specialist services to cater to growing demand for personal branding for leaders, founders, CXOs.

Biz Moves: 82.5 Communications, The Brand Saloon, HyphenBrands and Fruitbowl Digital

Advertising agency 82.5 Communications, which is a part of Ogilvy Group, its Kolkata branch has bagged the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand. The agency will be Kutchina’s partner in its vision to establish a national footprint. (Representative Image: Prapoth Panchuea via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Kellogg India’s CMO quits; Dentsu and Meta lose top execs, a marketer become Jaguar Land Rover India’s MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Plus, people shuffle at Publicis Worldwide, Diageo India, Samsung India. Catch all the sxecutive moves in the world of brands and agencies. Find out who’s moved up, in and out.