Author: Kashmeera Sambamurthy

Weekly Shorts: How brands can use influencer marketing for Ramzan campaigns

The Ramadan festival significantly impacts consumers' buying decisions, making it an ideal time for brands to promote their products and services across all categories. (Representative Image: fajar herlambang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Spikes Asia 2023: Leo Burnett India becomes agency of the year

Leo Burnett India won two Grand Prix at the festival. The wins were for P&G’s Whisper's 'The Missing Chapter' and Mondelez’s Oreo's '#BringBack2011' campaigns. Along with this, the agency also bagged one Glass, two Gold, three Silver and five Bronze Spikes. (Still from The Missing Chapter | Keep Girls In School ad)

Leo Burnett won two Grand Prix, for P&G’s Whisper and Mondelez’s Oreo campaigns. Along with one Glass, two Gold, three Silver and five Bronze Spikes.

Influencer Marketing: Industry welcomes govt’s new guidelines for celebrities, social media influencers

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.

2023 expected to be a banner year for television news channels

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The resolution of the ratings controversy surrounding BARC has brought relief to those in the business of news. According to media planners and buyers, with the implementation of new measures to improve transparency and accountability, advertisers can now make more informed decisions, resulting in more effective campaigns and greater return on investment.

BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Despite modest gains in representation over the last decade, women are still dramatically underrepresented in corporate setups, especially in senior leadership. While a recent McKinsey & Company study says that more businesses are prioritizing gender diversity, corporate culture and policies don't always reflect that - and it affects employee job satisfaction and the time they spend at the company.

A simple web search for the definition of leadership returns over 130 million results. But what stands out among all these millions of theories is the gradual shift in emphasis from “who” the leader is to “what” the leader does. While some may posit that a leader’s success is determined by a combination of values… Continue reading BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Our women’s cricket team will create icons which will inspire the next generation: RCB chairman Prathmesh Mishra

Responding to Storyboard18's question, cricketer Smriti Mandhana said WPL is the right step in the direction of equal pay for women in sports. “Equal pay was an amazing move by the BCCI, and I would like to thank them for this step. We have witnessed how the IPL for the men’s team has benefited them. I hope that the same luck favors the women’s cricket team too. The Women’s Premier League is starting and is the next big step for the women’s cricket team in India. I hope this leads them in the right direction,” she said. (From left to right: RCB captain Smriti Mandhana, and RCB chairman Prathmesh Mishra)

At the launch of Women’s Premier League (WPL), Royal Challengers Bangalore chairman and chief commercial officer of Diageo India, and RCB’s captain Smriti Mandhana talk about gender inequality and pay disparity between men and women cricketers.

Havas Group India appoints Tarun Jha as Havas Creative India’s chief executive officer

Tarun Jha was leading the marketing and product planning function for the Indian market, setting marketing and communications strategy. (From left to right: Rana Barua, Group chief executive officer, Havas Group India; Tarun Jha, CEO, Havas Creative India)

Previously, Jha held the position of head of marketing at Škoda Auto India, where he spent 15 years including a three year stint in Prague, Czech Republic.

CXO Moves: Google promotes Sapna Chadha, Kotak Mahindra gets a new CMO; Plus, changes at TBWA\India, BBH India, Emami

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Homi Battiwalla, Sapna Chadha, Jayant Kapre and Kavita Nair)

People shuffle at Publicis Worldwide, Diageo India and Samsung India too. Catch all the executive moves in the world of brands and agencies. Find out who’s moved up, in and out.