Author: Kashmeera Sambamurthy

upGrad’s CEO Arjun Mohan resigns

In 2022, the entire focus was on digital. Digital media spends of the company went up by 20 percent. Television took a complete backseat in the company’s marketing playbook. In fact, after their partnership with Shark Tank India, upGrad had zero spends on television between March and December

Mohan joined the company in April 2020 from competitor Byju’s where he last served as the chief business officer.

EGF’s Sameer Barde: Regulatory certainty will ensure long-term investments in gaming and esports

Sameer Barde, CEO at EGF says “Regulation is a great first step to add credibility to the esports industry and standing at this juncture alongside regulation what is also very important is player education. Asli Gamer is the first nudge from the federation for players to understand the importance of responsible gaming behaviors.” (Stills from the campaign)

E- Gaming Federation launched a campaign, ‘Asli Gamer’ starring Naezy and Shubman Gill, to encourage gamers to play responsibly.

5-fold growth in sales, ice-cream ‘war’ with HUL—here are highlights of RS Sodhi’s tenure at the helm of Amul

Hindustan Unilever, which owns the Kwality Wall’s brand, approached the Bombay High Court, asking for the Amul ads to be stopped. Hindustan Unilever claimed that Kwality Wall’s, which is the largest frozen dessert brand in India, was impacted by the Amul ad. (Image source: Moneycontrol)

RS Sodhi, who stepped down as managing director of Gujarat Cooperative Milk Marketing Federation on January 9, joined the company as a senior sales officer in 1982.

Punt Partners’ Sidharth Rao: I’d like to believe that I donned the hat of Webchutney’s CHRO

Sidharth Rao said,"Madhu, my co-founder, and I believe given how nascent the martech landscape is, marketers will need time to build inhouse skills to leverage these products to their fullest extent and ensure they work well with all the other products they are using. This will lead to a dual problem - poor outcomes for the marketer and churn for the product provider."

Sidharth Rao, co-founder of Punt Partners, who also founded celebrated ad agency Webchutney, talks about untapped potential in martech, hiring the right talent and his legacy.

RS Sodhi ousted as Amul MD; Jayen Mehta takes interim charge

Sodhi, notably, was first appointed at the helm of Amul in 2010. In 2017, he was given an extension for a period of another five years. (Image source: Twitter)

The decision to replace Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers’ cooperative that operates the Amul brand.

TVS Motor Company appoints Saurab Kapoor as VP-Marketing, Future Mobility

Kapoor is a sales and marketing professional with over sixteen years of experience working with organisations in the consumer durables segment. Before joining OnePlus, Kapoor spent a decade in Samsung Mobile serving the company in different roles. His last assignment was head - marketing planning & media strategy

He joins the firm from OnePlus India where he served the company as marketing director, category, and brand management.

Meta Appoints Vikas Purohit as Head of Global Business Group in India

Purohit who has worked with companies Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger in various sales and marketing roles will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.(Image source: LinkedIn)

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

As the industry’s top players navigate through the pathways of consolidation, AI, and global uncertainty, Sorrell remains bullish on the Indian market.

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

Keep up with all the key business wins and the account movements.