Kashmeera Sambamurthy – Page 396

Nostalgia of cable TV and the rise of connected TV: How technology is changing the way we watch

The jingles, sound effects, and even the advertisements are nostalgic reminders of a time when watching the telly felt like coming home. Some of the most iconic ads from that era are still remembered fondly. The ‘Hema Rekha Jaya aur Sushma’ spot from Nirma, the Cadbury cricket ad, the Pepsi commercials celebrating new generations, the Amul ads, and the Zoozoos of Vodafone, are some timeless campaigns from the years gone by. (Representative Image (from left to right): Olena Sergienko and Nicolas J Leclercq via Unsplash)

As entertainment technology continues to evolve, the shift from traditional cable TV to connected TV appears to be an inevitability. The growing interest of brands in connected TV is only accelerating this shift.

Bookstrapping: The Fun Habit by Mike Rucker

The author divides our activities into four quadrants: pleasing, living, yielding and agonising. He encourages to maximise the former, and recognise and minimise the latter. (Image source: Amazon)

The book taps on the importance of making space for fun, developing strict self-discipline for it, and to make it a habit. Further, the book also lists down tips on how to have fun. Rating-3.5 stars

Weekly Shorts: Tips for influencers to meet standards and expectations of brands

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Dentsu promotes Anita Kotwani to CEO Media, South Asia; Divya Karani moves on

This announcement closely follows last week’s appointment of Harsha Razdan, Dentsu South Asia’s new CEO, as the business continues to strengthen its leadership team in the region. (From left to right: Anita Kotwani and Divya Karani)

Most recently, Anita Kotwani was CEO, Carat India, a position she has held since 2020. Divya Karani will be transitioning off the media business to pursue personal interests.

Exodus at Disney Star as several executives quit

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

Top execs in the Star Sports team of the Disney Star network have exited. Highly placed sources informed Storyboard18 of this. The exits are likely due to the global restructuring that the network is going through to reduce costs that will eventually lead to layoffs.

Havas Creative India appoints Anirban Mozumdar as chief strategy officer

Anirban Mozumdar will lead the strategy function of Havas Creative India. He will work closely with Tarun Jha, Havas Creative India's chief executive officer and Anupama Ramaswamy, chief creative officer, Havas Worldwide India, as well as the leaders of the four creative agencies, Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX India (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). He will also ensure an effective implementation of Havas Group’s Meaningful Brands framework for brand and business solutions.

Anirban Mozumdar is a seasoned brand strategist and consultant with over 25 years of experience in the advertising and branding industry. He began his career in the Leo Burnett network where he worked for over 10 years. In addition to his role in India, he was also a regional lead for P&G Laundry brands based in the Philippines

Nothing’s Carl Pei: India is an important market for Nothing

India is the largest smartphone market in the world. Speaking on his assessment of it, Nothing's founder and chief executive officer Carl Pei is quick to add that he is very bullish on India and its economy. He says, “This year, it is going to grow by six percent. Large parts of the world are going to fall into recession. India’s population is very young. So, they can contribute to building the country and the economy.”

Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.

Myntra’s CMO Sunder Balasubramanian: Gen Z is a cohort where we have to fight for attention before the share of wallet

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

Sunder Balasubramanian, marketing head of Flipkart-owned Myntra, on branded fashion, scaling beauty category and why both celebrities and influencers matter.

RRR to Baahubali: South Indian cinema gets more and more popular in Jammu and Kashmir

The early 2000s were a period when television channels, especially Zee Cinema, began to air south Indian films, dubbed in Hindi. Actors like Chiranjeevi, Ramya Krishnan, Pawan Kalyan, and Venkatesh Daggubati are a few whose movies entertained the masses. (Image courtesy: Baahubali 2 - Moneycontrol, Kantara - News18, RRR - Moneycontrol, Sita Ramam - News18, KGF - News18)

Will the South Indian cinema smorgasbord with movies like Baahubali: The beginning outshine other language films in the coming years?