Dalveer Singh has been associated with the group for 14 years. He was responsible for shaping GroupM’s experiential marketing agency Dialogue Factory.
Author: Kashmeera Sambamurthy
Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan
V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.
Starbucks CEO Howard Schultz steps down, Laxman Narasimhan assumes leadership ahead of schedule
The announcement of his official appointment has come as a surprise, as Starbucks had previously indicated that the transition would not be complete until the end of March, with Narasimhan assuming full duties in April.
Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor
Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.
Mullen Lintas appoints L&K Saatchi & Saatchi’s Sharon Picardo as executive director
Sharon Picardo comes with 22 years of experience as a P&L head and brand strategist.
Carat India appoints Wavemaker’s Simantini Ghosh as VP – Content
Simantini Ghosh’s last position was as the regional head – South, content at Wavemaker where she led content campaigns along with multiple strategic partners.
Deepali Naair of IBM to join CK Birla Group as group CMO
A marketing veteran Deepali Naair was with IBM for nearly five years and was serving the company as director, digital sales-India.
CXO Moves: Find out who moved in, up and out at Dentsu, Havas, boAt, GM, Sony Music, and more
Executive moves in the world of brands and agencies.
Biz Moves: Wieden+Kennedy, Kinnect and iCubesWire
Keep up with all the key business wins and the account movements.
“Note” able advertising: Iconic ads of yore that said it with music
For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.