Kashmeera Sambamurthy – Page 394

VLCC appoints Nykaa’s Vikas Gupta as CEO

Vikas Gupta was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.

Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

Havas India elevates Sangeeta Barde as Havas Life Sorento’s CEO

As part of her new role, Sangeeta Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives and will also be the regional head of HH&Y Middle East.

In addition, Sangeeta Barde has also been named as regional head of Havas Health and You Middle East .

Biz Moves: Digitas India, Social Panga, Sociowash and Sociomark

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Entries and exits at Reliance Retail, Pidilite, Realme, Chaayos, Titan, EaseMyTrip and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Deepa Jatkar, Asad Ayaz, Kedar Apte and Madhav Sheth)

Executive moves in the world of brands and agencies.

GCPL invests Rs 100 cr in early-stage consumer startup fund

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

The company will anchor Early Spring, a new early-stage fund being set up by Spring Marketing Capital.

India is an incredibly important market for us: Brand USA

As per Brand USA's Jackie Ennis, "In 2022, India was the fourth-largest source of international visitors, excluding Canada and Mexico, with 1.256 million visitors. This number was only about 15 percent down from our 2019 numbers, which were the highest we had seen. The spend from Indian visitors is also incredibly strong, making them an important market for us."

To market the US as a destination and increase the number of incremental visitors from India, Brand USA is determined to find a way to collaborate with Indian creators.

Cannes Lions 2023: 13 Indians on the jury across categories

This takes India’s final grand total tally to 18, a rather underwhelming performance this year round.

Cannes Lions International Festival of Creativity will be held from June 19 – June 23, 2023. 290 experts from across 46 markets will form the 2023 jury panels.

IPL 2023 opening match on Disney Star sees sharp drop in TV ratings: Is the popularity of IPL on TV declining?

The highly anticipated opening match between Chennai Super Kings and Gujarat Titans failed to impress the audience, with a meager 22 percent reach [BARC, 2+ (Urban + Rural)] as reported by BARC. This marks a notable decrease from the reach recorded during the previous two editions of the IPL, which stood at 23.1 per cent and 18.3 percent respectively. (Image Source: Twitter handle of Indian Premier League - @IPL)

IPL’s opening match drop in ratings looks like a repeat of last year’s story.

Weekly Shorts: How momfluencers can garner positive engagements for brands

Working with the right mom influencers is important to convey the right brand message while creating positive associations for the products. Many mom influencers try to be perfect and forget to connect with their audience, which negatively impacts people's mental health. (Representative Image: Jon Tyson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.