O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.
Author: Kashmeera Sambamurthy
Kevin Vaz quits Disney Star; Senior level exits at the company continue
Storyboard18 had first reported on an exodus at Disney Star. After a recent string of resignations at its sports division, the company’s entertainment arm has witnessed two senior level exits: reports.
Unbundling of TV and Digital media rights for Team India’s bilateral series to impact AdEx and brand communications
The move has been met with mixed reactions from media buyers, with some predicting an increase in advertising revenues due to greater competition, while others suggest the need for new strategies to leverage the unique features of digital platforms.
Government meets influencers to tighten self-regulation to curb misleading ads
The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements.
How Nestle sponsored Hum Log and changed the TV advertising landscape in India
Pradeep Pant, who was the advertising manager of Nestle India in the 1980s, opened up on the launch campaign of Nestle’s Maggi, its advertising and marketing strategies, sponsoring the acclaimed Doordarshan show Hum Log.
Fantasy Sports industry to hit Rs 25,240 cr by FY27
60 percent of the user transactions on Fantasy sports platforms have come in through tier 2-3 cities, finds the report. Women are an estimated 30 percent of the total user base.
ChatGPT is set to transform the ad tech industry: Criteo report
The report captures the changing landscape of commerce media and the opportunities that retailers and advertisers will face in 2023.
JioCinema sets new record with 2.4 crore concurrent viewers during CSK-RCB match
Free streaming of IPL matches has set record-breaking viewership numbers, beating the previous record held by Disney+ Hotstar.
Fundamental appoints Neeraj Kanitkar as co–founder and ECD
Previously, Neeraj Kanitkar was the ECD at DDB Mudra Group.
4P to 3S: Federal Bank’s MVS Murthy on being a culture foodie, BFSI brands’ bad practices, and 3S marketing framework
Federal Bank CMO MVS Murthy talks about building a non-intrusive and trusted financial brand and the changing dynamics of client-agency relationships.