Author: Kashmeera Sambamurthy

Kellogg India’s Sumit Mathur joins Paytm as CMO

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

From FMCG to fintech, Paytm’s new CMO Sumit Mathur started his career at Unilever as an area sales manager.

Bookstrapping: The Story of Art Without Men by Katy Hessel

As per the book, the horror of horrors appears in the introduction itself- in the 19th century, art dealers used to erase women’s signatures from paintings and replace it with more well-known male names. Because women’s smaller less creative brains were supposed to be less capable of professional art. (Image source: Amazon)

The book lists details on various forms of art, highlights on the Italian city of Bologna, traces ‘Western Art History’ and mentions global names in western art. Rating: 4 Stars.

Mullen Lintas appoints Ram Jayaraman as CCO

As per LinkedIn, at Meta, Ram Jayaraman conceptualised platform-first ideas across Facebook, WhatsApp, Instagram and Messenger for India’s biggest clients and also co-created campaigns with the best creative agencies. (Image source: LinkedIn)

Ram Jayaraman is armed with an experience of 22 years and has been a part of agencies like JWT India and Grey Group where he worked on brands like Rin India (Unilever), Smirnoff, Amit Enterprises, Fortis Hospitals followed by many more.

Ad filmmaker and director Pradeep Sarkar passes away

Pradeep Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential, and Onida KY Thunder, among others. (Image source: Twitter handle - Shubho Sengupta)

Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as ‘Parineeta’, ‘Laga Chunari Mein Daag’, ‘Mardaani’, and ‘Helicopter Eela’.

Are media agencies the new creative agencies?

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Has the infusion of creativity transformed the traditional roles of media agencies?

Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

‘No app will take away jobs’: Adobe’s Duncan Egan on gen AI, reading manuals and going to school with the founder’s son

Adobe's Duncan Egan says, "I also think when a CEO and CMO are in sync, learning from mistakes is much more an easy process. I am a fan of learning from failures. It is important to pause and revaluate things, especially when things are tough. I would rather do less than take up unrealistic tasks and goals. In a CEO and CMO partnership, the ability to think holistically increases. Both keep each other in check and things are in balance."

Duncan Egan, VP of marketing, Asia Pacific & Japan at Adobe, talks about generative AI, why marketers are still heavily relying on cookies, and more.

Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM

With the pandemic accelerating the shift towards e-commerce, retailers had to adapt rapidly to stay competitive in the market. To stand out from the competition, retailers resorted to aggressive advertising campaigns on TV news channels, which proved to be an effective strategy. (Representative Image: Franki Chamaki via Unsplash)

Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.

Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade