Marketers of Indian-origin are leading global brands across the world. Take a look at some of the CXOs from that elite club.
Author: Kashmeera Sambamurthy
WPP acquires remaining stake in MediaCom in India from Sam Balsara and Lara Balsara Vajifdar
Sam Balsara and daughter Lara exit MediaCom after WPP purchases the remainder of their stake in the media agency.
Festive sales report: Meesho zooms past Amazon, Flipkart leads with highest volume of sales
Flipkart, Meesho, Amazon and other ecommerce platforms clocked a sale of Rs 40,000 crore or $5.7 billion between September 22 and 30.
Why do coaching centre ads continue to be a menace?
Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.
Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’
Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.
Benetton India appoints Kaveri Nag as head of marketing
Kaveri Nag will spearhead the Marketing, PR and growth strategies for Benetton in India.
P&G on working with influencers: It does help drive conversations
Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.
Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA
Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.
Varun Duggirala on moving from The Glitch and his creator journey
The Glitch’s founder Varun Duggirala shares entrepreneurial lessons and the impact of being a content creator on his personality.
Entrepreneurship is not a TikTok trend: Rohit Raj, The Glitch founder
The Glitch’s founder Rohit Raj has quit the agency to start his own fintech venture. He tells us about his advertising journey, new opportunities for agencies, and more.