Author: Kashmeera Sambamurthy

Haier India appoints Priyanka Sethi as Head of Marketing

In the past, Priyanka Sethi has held several leadership positions with Panasonic, Discovery and NEC Corporation India. She has conceptualised, led, and worked on numerous award-winning campaigns across the board. (Image source: LinkedIn)

In her new role, Priyanka Sethi will develop, implement marketing strategies and will look into strengthening the brand’s positioning and enhancing its customer engagement.

Diageo names Debra Crew CEO, making her the company’s first female CEO

With Debra Crew’s appointment as CEO, women will make up more than 50 percent of Diageo’s executive committee from 1 July. During the past decade, Diageo’s total shareholder returns have strongly outperformed the FTSE100, and the company has continued its progressive policy to increase dividends every year. (Image source: Diageo)

Debra Crew, who is currently the chief operating officer, was appointed in 2022. Prior to that, she was the president, Diageo North America and global supply

L&K Saatchi & Saatchi appoints Pallavi Nayak as EVP – Strategy

Pallavi Nayak has worked with some of the top agencies across India and South Asia. This includes Happy Creative Services, DY Works, Ogilvy, Contract Advertising and Lowe Lintas.

Pallavi Nayak, who is armed with an experience of over two decades in advertising and marketing, was previously associated with DY Works as senior vice president – business design.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.

Marketing Mocktail: Brand as rubber band- brand extensions explained!

When Toyota decided to enter the luxury car segment to compete with Mercedes, BMW, and Audi, they did not extend the Toyota brand, but went with a new brand instead-Lexus. The reason was clear. Toyota is a mid-market brand built around quality, reliability, and price value. It would have been too much of a stretch to move the brand into the luxury and high-performance territory. In fact, Toyota and Lexus are completely delinked and operate as separate businesses. (Representative Image: Kenny Eliason via Unsplash)

Before marketers get into stretching brands, they must ask and find answers to three fundamental questions.

Dentsu X appoints Ritika Goswami as VP – Strategy

Ritika Goswami started her career at Bennett Coleman and Co. Ltd. (Times Group) as assistant manager. From there, she moved to IMRB International, a market research, survey and business consultancy firm as senior research manager. (Representative Image: CoWomen via Unsplash)

Ritika Goswami, who comes with 18 years of experience, previously worked at NielsenIQ as associate director.

DDB Mudra appoints Saad Khan as president and managing partner – growth & strategy

With more than two decades of experience under his belt, Saad Khan has worked with brands such as Coca-Cola, Amul, Reckitt Benckiser, Tata Motors, ITC Foods, Volvo Cars, Honda, and Nerolac among others. His strategic expertise specifically in building the Tata Motors' brand has played a significant role in its success within the EV category. (Image source: LinkedIn)

In this new role, Saad Khan will lead business and build on strategic capabilities for the West region of the Group.

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Dinosaur in the room: New-gen ad leaders say ad clubs caught in a time warp, demand credibility, agility and relevance

Executives highlight that the biggest challenge is relevance because many young professionals don’t even know about various ad bodies. They also say there is a greater need for mentorship and guiding young talent through regular workshops and knowledge sessions which associations can actively look at organising. (Representatuve Image: Arseny Togulev via Unsplash)

Younger CXOs believe that the ad industry associations and bodies need to shift their focus on what matters to young professionals and work on addressing various challenges that modern agency businesses are facing.