Author: Kashmeera Sambamurthy

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”

Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG

IndiGG raised $6 million in seed funding from investors such as Sequoia India, Lightspeed Venture Partners, and Animoca Brands in January 2022. Agarwal, who was at Nazara Technologies at the time, had also participated in the funding round as an angel investor. (Image source: Moneycontrol)

The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Kellogg India’s CMO Sumit Mathur quits the company

Sumit Mathur joined Kellogg India in 2017 as the director of marketing. He was in charge of leading the overall category strategy/vision and business P&L as part of the South Asia leadership team.

Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.

How Jaaved Jaaferi wrote and danced his way into Indian advertising history

Jaaved Jaaferi highlighted, "Television had entered the scene and Doordarshan was the first channel. Then, came private channels. Zee TV was launched in 1992, and Sony Entertainment Television was launched in 1995. Earlier, the modes of communication were cinema screens and Doordarshan where popular shows would be screened. In the early 1990s, television advertising became much bigger." (Stills from the ads)

Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.

Piramal Finance’s marketing chief Arvind Iyer: Building a brand has become democratic, which wasn’t the case 15 years ago

"There's a whole new wave of careers that juxtaposes tech and marketing. We are looking for people who can apply their minds to being a well-rounded growth marketer when it comes to building both organic and paid channels. And within that, there are a lot of sub-skill sets by way of content, design, and things like that. Brands that have been doing a lot of interesting work bootstrapping some of these roles," says Arvind Iyer, head-marketing, Piramal Capital & Housing Finance.

Arvind Iyer, head-marketing, Piramal Capital & Housing Finance talks about his learnings, taking inspiration from D2C brands and why hiring candidates with tech and marketing background has become a new trend.