Author: Kashmeera Sambamurthy

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Kellogg India’s CMO Sumit Mathur quits the company

Sumit Mathur joined Kellogg India in 2017 as the director of marketing. He was in charge of leading the overall category strategy/vision and business P&L as part of the South Asia leadership team.

Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.

How Jaaved Jaaferi wrote and danced his way into Indian advertising history

Jaaved Jaaferi highlighted, "Television had entered the scene and Doordarshan was the first channel. Then, came private channels. Zee TV was launched in 1992, and Sony Entertainment Television was launched in 1995. Earlier, the modes of communication were cinema screens and Doordarshan where popular shows would be screened. In the early 1990s, television advertising became much bigger." (Stills from the ads)

Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.

Piramal Finance’s marketing chief Arvind Iyer: Building a brand has become democratic, which wasn’t the case 15 years ago

"There's a whole new wave of careers that juxtaposes tech and marketing. We are looking for people who can apply their minds to being a well-rounded growth marketer when it comes to building both organic and paid channels. And within that, there are a lot of sub-skill sets by way of content, design, and things like that. Brands that have been doing a lot of interesting work bootstrapping some of these roles," says Arvind Iyer, head-marketing, Piramal Capital & Housing Finance.

Arvind Iyer, head-marketing, Piramal Capital & Housing Finance talks about his learnings, taking inspiration from D2C brands and why hiring candidates with tech and marketing background has become a new trend.

Wavemaker India introduces a new unit to provide solutions for D2C brands

Wavemaker’s modular approach will also allow brands to only pick specific solutions that they wish to optimise for. Additionally, Wavemaker will also launch a separate program that will work with D2C start-ups to help scale demand and operations. (Representative Image: Jonathan Kemper via Unsplash)

As a part of the mandate, Wavemaker will consult and implement its end-to-end solution toolkit for brands to simplify strategy and deployment for the many moving parts of a D2C channel.

Civil services, tech most desired professions among men during matchmaking: Shaadi.com

Contrary to popular narratives, age hits men harder in matchmaking and men after the age of 34-35 yrs find it hard to find matches. There are over 6,500 active members on Shaadi.com, who are aged over 60 years and are keen to give love a second chance. In fact, the oldest members on Shaadi.com are 79 years (male) and 72 years (female). (Representative Image: Rinck Content Studio via Unsplash)

Jobs in civil services and tech are most desired among men, while aviation professionals and architects are most desired among women.

Tata Motors signs an MOU with Uber for EVs, strengthens market position in the fleet segment

Tata Motors is leading the e-mobility wave in India with over 50,000 Tata EVs rolled out from the plant to date in the personal and fleet segment. Furthermore, Uber has committed to 100 percent of rides taking place in zero-emission vehicles, on public transit, or with micro-mobility by 2040.

Tata Motors will deliver 25,000 EVs to induct into Uber India’s Premium Category service, further strengthening its place in the fleet segment.