What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Author: Kashmeera Sambamurthy
Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result
Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.
Kellogg India’s CMO Sumit Mathur quits the company
Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.
82.5 Communications bags Kutchina’s integrated communications mandate
The responsibilities of 82.5 Communications will not just include strategic planning and creative execution, but innovative consumer engagement ideas and digital capabilities as well.
How Jaaved Jaaferi wrote and danced his way into Indian advertising history
Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.
Piramal Finance’s marketing chief Arvind Iyer: Building a brand has become democratic, which wasn’t the case 15 years ago
Arvind Iyer, head-marketing, Piramal Capital & Housing Finance talks about his learnings, taking inspiration from D2C brands and why hiring candidates with tech and marketing background has become a new trend.
Wavemaker India introduces a new unit to provide solutions for D2C brands
As a part of the mandate, Wavemaker will consult and implement its end-to-end solution toolkit for brands to simplify strategy and deployment for the many moving parts of a D2C channel.
Tata Group bags title sponsorship of Women’s Premier League
It is to be noted that Tata Group has been active in sports marketing as well. It was the title sponsor for IPL 2022, Mumbai Marathon and Chess tournament.
Civil services, tech most desired professions among men during matchmaking: Shaadi.com
Jobs in civil services and tech are most desired among men, while aviation professionals and architects are most desired among women.
Tata Motors signs an MOU with Uber for EVs, strengthens market position in the fleet segment
Tata Motors will deliver 25,000 EVs to induct into Uber India’s Premium Category service, further strengthening its place in the fleet segment.