Kashmeera Sambamurthy – Page 401

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Throwback: How RK Laxman’s Common Man became the face of Air Deccan

A sketch of Captain Gopinath and the Common Man by the late cartoonist RK Laxman. (Image courtesy: Captain Gopinath)

A look at the famous brand mascot that played a part in making Air Deccan travelers feel at ease and opened the skies to them.

Frenemies turned partners: How CMO-CFO union is helping firms achieve growth

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The relationship between finance and marketing is evolving into a symbiotic one, giving rise to a new jodi No.1 in the brand marketing ecosystem – the CMO-CFO partnership.

What Herman Melville’s Moby-Dick teaches us about leadership

'Ahab, who's the captain of the ship, is a charismatic leader and he loves his people, but he's driven by personal ambition to take revenge on the whale. And he basically sinks the ship.' (Representational image: Zoltan Tasi via Unsplash)

Leaders on leadership and how to build careers: Godrej’s Sudhir Sitapati shares a business lesson from a classic and what he looks for in young leaders.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.

Leo Burnett India launches languages-focused practice LB Regional

LB Regional is also set to release a quantitative consumer survey in collaboration with YouGov across 10 states. Its aim: to indicate the opportunities that business leaders have by going into deeper pockets of India and share actionable insights, with focus on six key categories – food, fashion, health, money, mobility and relationships. (Representational image via Unsplash)

LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients’ needs for regional markets.

ASCI reports 385 Virtual Digital Asset ads with influencer disclosure violations; 296 Binomo ads needed modification

The top six violative categories included emerging sectors such as gaming and cryptocurrency. (Representative Image via Unsplash)

ASCI’s Sector Report Card shows that 48 percent of the ads that were processed were published digitally, and 29 percent of the complaints that were filed involved influencers.

Will Qatar’s humanitarian crisis impact FIFA World Cup sponsorship?

Over 3.5 billion viewers tuned in to watch the last edition of the FIFA World Cup held in Russia. (Representational Image via Unsplash)

While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.