Author: Kashmeera Sambamurthy

Junglee Rummy onboards Ajay Devgn as brand ambassador

The campaign shows how Ajay Devgn puts his seal of approval on the measures taken by the rummy platform to ensure the best and safest rummy experience for all players.

Junglee Games launches new campaign ‘Rummy bole toh Junglee Rummy’ with their new ambassador. The campaign highlights the company’s commitment to trust and player safety.

MAC Cosmetics’ Karen Thompson on the brand’s India plans

MAC Cosmetics is also adopting technology to offer its consumers unique buying experiences. The service called ‘Skin Artistry’ will be provided in stores where people will be able to experience the products and physically see how their skin would look when the product is applied. (Still from the video)

MAC Cosmetics’ Karen Thompson talks about the company’s new skincare brand Hyper Real, key trends in the beauty industry, and more.

Hindustan Unilever exits atta and salt biz; sells Annapurna and Captain Cook

The deal envisages the transfer of trademarks, copyrights and other intellectual properties associated with India and several other geographies. The transaction is subject to customary closing conditions, and HUL will continue to manage the business until the completion of the transaction. (Representative Image: Robert Linder via Unsplash)

Hindustan Unilever’s atta and salt business will be sold to Singapore-headquartered company Reactivate Brands International’s subsidiaries Uma Global Foods, and Uma Consumer Products.

Saffola is now a Rs 2,000 crore plus brand

The multinational consumer goods company, which owns brands like Parachute, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon etc, plans to add more options in the food segment. (Still from Saffola Masala Oats | Mazedaar Khaao Jee Bhar Ke ad)

Saugata Gupta, managing director and chief executive officer of Marico in a PTI report said that he sees a gradual recovery for FMCG companies when the demand in rural markets will pick up.

Zoo Media adds The Starter Labs to its network

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

The strategic acquisition is expected to strengthen Zoo Media’s D2C capabilities amongst consumer brands in India. This is also aligned with Zoo Media’s accelerated global growth strategy, set to be announced later this year.

CXO Moves: YouTube’s gets a new CEO; Riot Games, KidZania India, Cheil get senior executives

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Neal Mohan, chief executive officer, YouTube; Rahul Dhamdhere, chief marketing officer, KidZania India, Neeraj Bassi, chief growth officer, Cheil India; and Arun Rajappa, country manager - India and South Asia, Riot Games)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

IKEA India calls for creative pitch

Independent shops and agencies from global network companies participated in IKEA'S pitch process in two rounds. (Representative Image: Zheka Kapusta via Unsplash)

IKEA India’s pitch process is underway in Bengaluru. Independent shops and agencies from global network companies are participating in two rounds.

Biz Moves: OMG Media Group, Publicis Business, Dentsu Creative, Sociowash, Kinnect Outreach, L&K Saatchi & Saatchi

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

Keep up with all the key business wins and the account movements.

Twitter layoffs continue; shuts offices in Mumbai and Delhi

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

This move is an extension of the mass layoff that began in 2022 since the time Elon Musk took up the mandate of the platform through a $44 bn buyout as the chief executive officer.

Susan Wojcicki steps down as YouTube’s CEO; Neal Mohan takes over

Since 2015, Neal Mohan has been the chief product officer, and has looked after YouTube products, user experience, trust and safety on a global level. He has managed creation and enforcement of platform policies, and has been accountable for overall business success and growth of YouTube. (Image source: LinkedIn)

Neal Mohan is armed with an experience of more than two decades and has worked across Accenture, DoubleClick, Microsoft, MMA Global, Google, 23andMe and Stitch Fix.