Author: Kashmeera Sambamurthy

Dalveer Singh quits WPP-owned GroupM’s Dialogue Factory

Prior to joining WPP, Dalveer Singh was the senior vice president at Reliance ADAG. In 2006, he set out to help Reliance ADAG in setting up a specialized Experiential Marketing Force dedicated to market and category expansion for individual businesses.

Dalveer Singh has been associated with the group for 14 years. He was responsible for shaping GroupM’s experiential marketing agency Dialogue Factory.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.

Mullen Lintas appoints L&K Saatchi & Saatchi’s Sharon Picardo as executive director

Sharon Picardo has worked with other leading agencies like DDB and L&K Saatchi & Saatchi leading the charge for a wide spectrum of brands. Picardo has also worked with cross-functional teams for brands like Tata Motors, Amul Parle, Big Bazaar, Renault, Diageo, NPCI, ICICI Bank, Bharti AXA, among others.

Sharon Picardo comes with 22 years of experience as a P&L head and brand strategist.

Carat India appoints Wavemaker’s Simantini Ghosh as VP – Content

WPP’s media agency Essence roped Simantini Ghosh in as the business executive and in a span of five years, she held various positions. Her last position was as the associate director - content and innovation. Her skill set, which ranged from content strategy, brand solutions, client servicing, video production, the key clients whose mandate she handled were Britannia, Flipkart and Global Consumer Products. (Image source: LinkedIn)

Simantini Ghosh’s last position was as the regional head – South, content at Wavemaker where she led content campaigns along with multiple strategic partners.

Deepali Naair of IBM to join CK Birla Group as group CMO

In financial services, Deepali Naair has held leadership positions with L&T Insurance & HSBC. She has worked with Tata Motors, BPL Mobile, Draft FCB-Ulka; was the marketing manager for Saffola and Mediker at Marico. She headed products and marketing at HSBC Global Asset Management and at L&T insurance she was head – marketing, digital sales and customer service. (Image source: LinkedIn)

A marketing veteran Deepali Naair was with IBM for nearly five years and was serving the company as director, digital sales-India.

“Note” able advertising: Iconic ads of yore that said it with music

Titan watches and Garden Vareli sarees are examples of different brands united by a universal form of communication – music. While Titan retained the original classical piece in its commercial to celebrate its timepieces, Garden Vareli used a tune rooted in tradition to contemporize traditional attire. (Stills from ads)

For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.