Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.
Author: Kashmeera Sambamurthy
IKEA India calls for creative pitch
IKEA India’s pitch process is underway in Bengaluru. Independent shops and agencies from global network companies are participating in two rounds.
Biz Moves: OMG Media Group, Publicis Business, Dentsu Creative, Sociowash, Kinnect Outreach, L&K Saatchi & Saatchi
Keep up with all the key business wins and the account movements.
Twitter layoffs continue; shuts offices in Mumbai and Delhi
This move is an extension of the mass layoff that began in 2022 since the time Elon Musk took up the mandate of the platform through a $44 bn buyout as the chief executive officer.
Susan Wojcicki steps down as YouTube’s CEO; Neal Mohan takes over
Neal Mohan is armed with an experience of more than two decades and has worked across Accenture, DoubleClick, Microsoft, MMA Global, Google, 23andMe and Stitch Fix.
Weekly Shorts: How influencer seeding can boost brands’ SEO efforts
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Blinkit adds new feature for brands to create custom shops on its app
Blinkit’s this feature will allow brands to create micro stores and promote their products, track analytics on customs landing pages, implement their own design language and create different kinds of content.
MC Stan: The latest celebrity brand to emerge from Bigg Boss 16
The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands.
HUL’s Surf Excel becomes $1-billion brand
With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.
Spikes Asia 2023: Dentsu Creative and VMLY&R shortlisted for Innovation Spikes
Work for Maxx Flash and TVS Motor Company from India are running for the finals in the category.