Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.
Author: Kashmeera Sambamurthy
Rashmika Mandanna adds fizz to 7UP; becomes face of the brand
Rashmika Mandanna will soon feature in 7UP’s new television commercial that will appear in traditional and digital platforms across the country.
OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report
As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.
BMW Motorrad India picks up Sociowash for its creative and digital duties
The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.
Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023
GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.
When founders become popular, they can serve as role models for aspiring entrepreneurs: Shark Tank judge Amit Jain
Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed.
Super Bowl 2023 ads: Indian adlanders pick hits and misses
Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.
Ad spends to grow at 15.5 percent: GroupM India
India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.
nCore Games makes $1 million investment in Newgen Gaming to enter into esports
The funds will be used to accelerate the growth of the company’s offerings and to expand its team and operations across South Asia and MENA regions.
Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot
How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.