Author: Kashmeera Sambamurthy

Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

In Conversation With Raja Rajamannar, Mastercard

Mastercard's Raja Rajamannar chats with Storyboard18's Delshad Irani.

Rajamannar, global chief marketing and communications officer, and president – healthcare business at Mastercard explains to Storyboard18’s Delshad Irani on how he as a decision maker is advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem.

Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India

Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.

Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO – India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.

Explained: What TDS on freebies for social media influencers and doctors means for brands

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.