The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.
Author: Kashmeera Sambamurthy
Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023
GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.
When founders become popular, they can serve as role models for aspiring entrepreneurs: Shark Tank judge Amit Jain
Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed.
Super Bowl 2023 ads: Indian adlanders pick hits and misses
Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.
Ad spends to grow at 15.5 percent: GroupM India
India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.
nCore Games makes $1 million investment in Newgen Gaming to enter into esports
The funds will be used to accelerate the growth of the company’s offerings and to expand its team and operations across South Asia and MENA regions.
Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot
How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.
Piaggio Group speeds up its India growth plan
Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.
Indians are looking for value offers online as inflation rises, study
The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.
Cheil India appoints Neeraj Bassi as chief growth officer
In his current role, Neeraj Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.