Indrani Bose – Page 76

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Tata Motors reports 8 percent rise in total global wholesales at 3,77,432 units for Q4 FY2024

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Global wholesales of Tata Motors passenger vehicles, including electric vehicles, in Q4 FY24 were at 1,55,651 units, higher by 15 per cent as against Q4 FY23, as per reports.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

Biryani reigns this Ramzan with close to 6 million orders

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.

Gaming industry to almost double to $6 billion by 2028: Report

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.

Beyond borders: Developing performance marketing strategies for the global market

Global performance marketing unlocks the potential of reaching new customer segments, increasing brand awareness on a wider scale, and aiding in maximizing return on investment. Conversely, overcoming these hurdles unlocks opportunities for exponential growth. (Representative image via Unsplash)

Cultural differences, language barriers, and local regulations influence people’s interpretations and reactions to advertising content. writes Vivek Kumar, VP, India Performance Marketing Leader, Synchrony,

Premji Invest to fund $50-$70 million in Canva

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

This is part of Canva’s recent secondary market sale, where shares worth $1.6 billion changed hands between existing and new shareholders, at a valuation of $26 billion.

Dhiraagu partners with Lionsgate Play to bring digital entertainment content to Maldives

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

With this partnership, Dhiraagu customers can subscribe to Lionsgate Play’s mobile application through Dhiraagu eZone directly via Dhiraagu App.