Author: Indrani Bose

Building brand loyalty through community engagement in sports

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

EMotorad launches new campaign with MS Dhoni

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

The video is an ode to the meme that went viral in 2019, leaving Mahi fans in splits that featured a Mahi look-alike grooving to Bole jo Koyal.

Average CEO compensation stands at Rs 13.8 crore a year: Deloitte Report

65 percent of professionals preferred part-time or online certifications, significantly increasing from 51 percent in 2023. (Image source: Moneycontrol)

CEOs of over Rs 20,000 crore revenue responsibility make Rs 20 crore per annum. Further, the CEO compensation has risen the fastest in technology and lowest in the financial services and consumer sectors, the Deloitte report revealed.