Author: Indrani Bose

Boldfit partners with Chennai Super Kings as merchandise partner

Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favourite team throughout the IPL season.

Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.

Wakefit asks employees to put in 70 hours a week (to sleep)

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

Aditya Birla Capital launches D2C platform ABCD to scale up its digital transformation journey

Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our financial services business, Aditya Birla Capital, is now one of the fastest growing businesses within the group and has emerged as a key growth engine. I see this as a ‘coming of age’ moment for Aditya Birla Capital. In the arc of Aditya Birla Capital’s strong and steady progress, the ABCD D2C platform is a positive stride towards accelerated growth and taking leadership position in the financial services space.

Through this platform, ABC targets to add 30 million new users over the next 3 years.

Sex-ed content creators discuss shadowbanning and censorship on Meta platforms

Challenges with promoting sex toys persist on Meta. From being shadow banned to accounts being restricted, sex-ed content creators face challenges with sexual health related content on Meta.

Manzuri’s Aastha Vohra and Sangya Project’s Aashish Mehrotra and Tanisha Rao share their experiences with censorship around sexual wellness content on Meta.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

K-food to turn mainstream; renewed appeal of ghee: Godrej Food Trends Report 2024

From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

According to the report, Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

Skechers signs cricketer Ishan Kishan as brand ambassador

Ishan Kishan shared his enthusiasm about the partnership, saying, "I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone."

Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.