Author: Indrani Bose

Protium launches #LetsGetFinanciallyLiterate campaign during financial literacy month

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

Amazon Pay’s new campaign ‘Pay Karne Ka Smarter Way’ highlights convenience featuring Ayushmann Khurrana

Bolstered by the presence of Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, stated the company. (Still from the campaign)

The TVCs captures everyday payment challenges encountered by customers, which is resolved through Amazon Pay’s Scan & Pay feature.

60 percent consumers cancel and resubscribe to services basis availability of desirable content: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

As per the Accenture report, 47 percent of consumers canceled more subscriptions in 2023 vs. 2022. 73 percent discontinued at least one service and 52 percent cancelled two or more times.

Brands have started to celebrate the progressive gender roles and portrayals: Report

In the recent years, there is a rise in advertisements that normalize positive gender roles for men and women. One sees men engaging in activities such as washing utensils, doing laundry, and in the kitchen. (Representative image via Unsplash)

Out of 186 new ads released on TV in the month of October that featured women, nearly every other ad featured them in a progressive narrative where they were in control of the narrative, and/or part of stories that celebrated the new normal slice of life wherein roles within a home are gender agnostic.

Greenply Industries launches Green-Rise initiative under its eco restoration and plantation drive in Nagaland

The Green Rise project's opening phase involved planting over 780 saplings in honour of architects from Odisha, Uttar Pradesh, Maharashtra, and Tamil Nadu.

At present, Greenply’s cumulative plantation across pan India is across 52,983 acres of land, utilized for this mission with over 41.57 million saplings covering the area.

Bang In The Middle calls out Medanta for using rejected campaign idea

Independent ad agency Bang In The Middle called out former client Medanta, a healthcare provider, for utilizing the agency’s campaign idea now after having rejected the same when the two were in a partnership.

The same everything. The people who once spat on it and threw it out, have now had a change of heart, done a complete volte face, and the campaign is now live on their pages, the LinkedIn post read.