Author: Indrani Bose

Capgemini launches new set of generative AI offerings

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

Building on a strong generative AI momentum, the group has boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver on a strong pipeline of client opportunities.

cult.sport fuels passion for sports in every Indian through ‘The Maidaan called India’ campaign

The campaign challenges the notion that sports are limited to professional athletes or specific activities and asserts that sport is, in fact, an integral part of our everyday lives.

cult.sport seeks to change the narrative in sports marketing by diverging from championing excellence to encouraging participation in sports. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives.

Myntra to cut 50 jobs as part of restructuring as it shifts focus on private labels strategy

The company has been increasing its play in the fashion and beauty space over the past one year, to take on competition from the likes of Reliance’s Ajio and Tata Cliq.(Image sourced from Moneycontrol)

The layoff round will impact roles across verticals. However, staff in the in-house brands vertical would be most affected, sources said.

Air India introduces in-flight magazine namaste.ai

The 88-page-long magazine is the first to be released since Air India returned to the Tata Group after 69 years.(Image by @airindia via Twitter)

The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.

Publicis Worldwide and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims

The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains.

The ‘Help our Mountains Heal’ digital campaign intends to raise awareness on the situation in the flood hit state and appeals to individuals to donate to the chief minister’s relief fund to support the flood affected victims.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.