Author: Indrani Bose

YoungGuns Class Of 2023: Madison’s Chinmay Chandratre and Siddhi Goyal

Chinmay Chandratre (left) hacked Google Search by using a smart word-play, leveraged from the misspellings of the biggest competition to launch the client’s new product. Siddhi Goyal’s (right) noteworthy campaigns are “Missing I” for Tata Salt where clutter breaking media innovation was done across all integrated media platforms.

Chinmay Chandratre and Siddhi Goyal are changing traditional media agency codes by working on modern tech-led brand work. Here’s how.

YoungGuns Class Of 2023: Leo Burnett India’s Ayshwarya Sharma and Durgesh Amble

From picking 50 plus metals at several domestic and international awards like Cannes Lion International festival of creativity, D&Ad, Spikes Asia, The One Club Awards, The Clio, Goafest, and IAA Awards to designing the India’s first jersey inspired by fans, Durgesh Pragati Satish Amble (left) has multiple achievements in his kitty. One of Ayshwarya Sharma’s (right) impactful works is ‘The Missing Chapter’ for P&G’s menstrual hygiene brand Whisper. The campaign won the Sustainable Development Goals Grand Prix at Cannes, following to win the Grand Prix at Epica, The Glass Award for Change at Spikes a Graphite D&AD.

While Ayshwarya Sharma, brand strategy partner, Leo Burnett India, is focused on creating ideas in the areas of sustainability and social change; Durgesh Pragati Satish Amble, creative director, Leo Burnett India’s work often hit the social media charts.

YoungGuns Class Of 2023: McCann Worldgroup India’s Utsav Khare and Rathish Subramaniam

At the age of 3, Rathish Subramaniam (left) got into advertising as a baby model for Johnson & Johnson. After two decades, he finds himself doing the same thing - behind the camera. Utsav Khare (right) acknowledges both his life partner and work partner, Gourav’s contributions to his professional journey and thanks them from the bottom of his heart.

Utsav Khare’s work spans almost all categories of products and services, while Rathish Subramaniam got into advertising as a baby model for Johnson & Johnson. The rest, as they say, is history.

YoungGuns Class Of 2023: Ogilvy India’s Abigail Dias, Rajneesh Bolia and Karunasagar Sridharan

Abigail Dias (left) found recognition at prestigious industry awards. The most recent being Dove’s ‘Stop the Beauty Test’ campaign that won a silver lion for creative strategy at Cannes, a gold at the WARC awards for Asian strategy, silver at the APAC Effies and a shortlist for a Glass Lion at Cannes this year. Rajneesh Bolia’s (middle) projects include Cadbury’s Celebrations ‘Shahrukh Khan My Ad’ which won Cannes Lions 2023 Grand Prix, Grand Prix at MAD Stars 2022, one Titanium, two Gold, one Silver, one Bronze at Cannes 2022, among other awards. Karunasagar Sridharan (right) has been recognized at award shows like Cannes Lions, One Show and Clio, and has brought home over 60 international awards and nominations, and 100 plus local awards.

The Ogilvy trio has won global awards for brands like Cadbury, Dove and Coca-Cola. Here’s what makes them YoungGuns to watch for.

AI and tech poised to revolutionize India’s creator economy

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

YoungGuns Class Of 2023: GoZoop’s Prardhana Chillarige and Nishant Chhinkwani

From being a rock-band promoter, then a chartered accountant, and finally finding solace in words and turning into a copywriter and having two half-written screenplays tucked away in Google Docs, Nishat Chhinkwani (left) has come a long way. Prardhana Chillarige (right) has worked on the highly anticipated Mumbai launch of the Canadian multinational coffeehouse and restaurant chain, Tim Hortons. With a localised campaign #PudhilStationTimHortons, the brand created hype and intrigue for the market.

Find out why Prardhana Chillarige, associate director – brand strategy, GoZoop and Nishant Chhinkwani, associate creative director, GoZoop are YoungGuns.

YoungGuns Class Of 2023: Schbang’s Tanaya Saigal and Rishabh Pande

Rishabh Pande (left) considers Swiggy Instamart's ‘Khali Ka Khaali Cart’ campaign from last year to be one of his most meaningful works. Tanaya Saigal (right) specialises in new narratives - inspired by emerging brands, in art, pop and subculture. H&M’s 2022 ‘Brighter Than Ever’ film which she conceptualised and scripted is a good example of how Tanaya deploys her skills.

Find out more about Tanaya Saigal and Rishabh Pande, group creative managers at Schbang. Both display innovative streaks and are using AI-led solutions in campaigns.