Indrani Bose – Page 159

Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.

Aditya Birla Group to launch paints business under brand name ‘Birla Opus’

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. (Image sourced from Moneyconrol)

The current estimated value of India’s decorative paints industry is Rs 70,000 Crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government’s push towards ‘Housing for All’.

Diageo, ESG Report: Women make 50 percent of the Executive Committee at the alcobev major

While speaking about Diageo's focus on two kinds of consumers - affluent and young, Damodaran says that affluent consumers desire unique products and personalized experiences, such as limited edition bottles while younger consumers are embracing cocktail culture, seeking a wide variety in terms of flavors and categories. (Image sourced from diageo_news via Twitter)

Diageo India released 2023 ESG Reporting Index highlighting progress across Society 2030 goals.

Travel platform Agoda announces partnership with Ayushmann Khurrana

Ayushmann Khurrana

Khurrana’s passion for travel falls in line with the digital travel platform’s objective of supporting travellers see the world for less.

Grey Group and Birla White rope in Vicky Kaushal for new campaign

Stills from the ad

The campaign titled ‘Birla White Ka White Cement Advantage’ focuses on the benefits of white cement in building a home.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

Apple has ditched the Lightning connector: here’s what it means for you

The iPhone SE 4 is expected to have a starting price slightly higher than the previous model's Rs 39,999 price tag (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.

Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid

Shriram Parthasarathy (left), head - digital media marketing and social media marketing lead - India, at Microsoft and Pooja Sahgal (right), CMO and R&D Head at Raymond Consumer Care

Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.

Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900

The iPhone 15 Pro and Pro Max sport a titanium frame and will be powered by an A17 Pro chip. (Image sourced from CNBC)

iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.

Google at 25: Sundar Pichai reflects on Google’s journey, says they have “a healthy disregard for the impossible”

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

As Google gears up to celebrate its 25th birthday, CEO Sundar Pichai reflects on the iconic brand’s journey.