Author: Indrani Bose

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so

Rahane’s association with OATEY allows the brand to reach a wider audience, both domestically and internationally, amplifying its brand awareness and impact. (Image sourced from Moneycontrol)

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.

Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer

The interview also addressed the topic of the onslaught of legal notices that Himatsingka received. He reveals that he tries to be strategic with his timings when he is posting a controversial video in the hopes that lawyers aren’t working. (Image sourced from @TheWholeTruthFoodsYT)

Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.

Apple, Microsoft remain world’s top 2 companies by market capitalisation

Tech giants Apple and Microsoft remained the top two global companies by market capitalisation at the end of July after riding this year's rally in technology shares. (Image sourced from Moneycontrol and CNBC)

Apple last month became the first company in the world to reach a market value of $3 trillion, buoyed by hopes over its expansion in new markets and expectations for more moderate U.S. interest rate hikes.

Zomato creates a position for Chief Fitness Officer

The chief fitness officer’s responsibility will be to work closely with all Zomans in their individual journey of wellness and healthy living. (Image sourced from Moneycontrol)

Zomato announced a paradigm shift in the constitution of its senior team and hired Anmol Gupta as its chief fitness officer.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.

How an Indian liquor maker is trying to make brandy cool

Traditionally, the alco-bev category talks about success, achievement, bonding and fun; however, through the campaign ‘A Warm Welcome’ the brand's goal has been to position Mansion House as more than just an alco-beverage brand by celebrating genuine connections, inclusivity and compassion.

People don’t drink brandy; they drink Mansion House, says Ahmed Rahimtoola of Tilaknagar Industries. Mansion House sold 7.6 million cases and grew 38 percent last financial year over the previous year, signalling more takers for brandy.

“Please help me out and give justice to me,” says Byju’s employee in a tearful video

Khemka, an academic specialist revealed she is the sole breadwinner of the house and she would be driven to commit suicide if Byjus does not release all her dues. (Image sourced from Moneycontrol)

Akansha Khemka, an academic specialist said that she is the sole breadwinner of the house and would be driven to die by suicide if Byjus does not release all her dues.

Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

Protinex’s agenda as a brand with strong equity and legacy is to normalise the topic of health and make it as a part of everyday conversation. (Representative image by Kelly Sikkema via Unsplash)

Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.