Indrani Bose – Page 158

Digital allows to scale and provides branding and targeting, hence it is a complete package, Anil Jayaraj, Viacom18

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

IPL2023 has been massively successful and produced high peak concurrency due to free streaming on JioCInema, digital experience localisation of languages and democratization of advertising.

Online food delivery platforms’ profitability leads to modest 7% spike in business: Redseer

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

JioCinema crosses 32 million concurrent views, Twitter users laud the achievement

In an unprecedented move for cricket, the base price for digital rights has surpassed that of TV rights.

JioCinema has already started cementing its position as one of the best OTT players out there after acquiring rights to HBO and Warner Bros Discovery Inc. content.

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

DesignBoxed founder Naresh Arora on evolution of political campaigns and role of technology

Naresh Arora discusses his entry into politics, the agency's journey, the intricacies of political campaigns, the integration of technology, and more.

DesignBoxed played a crucial role in the Karnataka elections, working closely with DK Shivakumar of the Congress.

Film actors lead in brands’ endorsement with 51% share of ad volumes in IPL 2023: TAM

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.

Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer

In her new role as the CMO, Chugh will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.

Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.

Digital ad spends on IPL expected to double this year: Kumar Awanish of Cheil India

Kumar Awanish, chief growth officer at Cheil India, talks about the growth in AdEx, the impact of connected TV on viewership, the exponential growth in reach and accessibility.

Kumar Awanish, chief growth officer at the advertising company, says in the sports genre, IPL alone contributes 70-75% of digital ad spending.

Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand

Johnson Verghese shared that technology and innovation will continue to be one of the central pillars of Fossil's marketing approach, and Fossil is also focusing on including new styles based on youth trends and preferences for the younger audience.

Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.