Indrani Bose – Page 157

Mankind Pharma creates AI marketing campaign featuring Anushka Sharma for Prega News

With the help of artificial intelligence, Prega News created the face and voice of Anushka Sharma and made multiple versions of the video and sent it to lakhs of chemists through WhatsApp.

Leveraging the power of AI, Mankind Pharma endeavors to create a personalized connection with lakhs of pharma outlets across the country.

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

Air India’s new look and livery revealed!

Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.

Tata-backed Air India retained its red and white colour and added purple and gold in the new logo signifying aspiration and possibilities.

Tata-backed Air India rebranding with new livery, logo today; not dumping Maharaja

Air India traces its legacy through the evolution its logos. (Image source: @airindia via X)

Air India is all set for a logo revamp. The popular Maharaja mascot is likely to stay on.

Puma announces Shanaya Kapoor as GenZ ambassador

Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.

As part of her association with PUMA, Shanaya Kapoor also announced her debut on Snapchat. Through her public account, Kapoor will engage with her Snapchat audience and give glimpses of her partnership with PUMA.

OTTs respond to I&B minister’s concerns on content regulation through IAMAI and IDMIF

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

These letters shine a spotlight on ‘Access controls’ or Parental Control as an important aspect of user choice and engagement on platforms.

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.

TRAI directs DPOs to implement CAS and SMS as per regulation 4A of Telecommunication Services Interconnection Regulations, 2017

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The certification process would enable the standardisation of CAS and SMS in the systems deployed by distribution platform operators, which would enable access of only subscribed television channels to the subscribers and thereby ensuring a check on piracy.

Centre mulling increasing filming incentives for global production, says I&B secretary

Chandra said the government received six to seven applications from producers to film in the country under the incentive scheme but expressed displeasure that the initiative was not known to those in the animation and visual effects industry.

The government unveiled an incentive scheme for audio-visual co-production where the Indian co-producer can claim a cash reimbursement of up to 30 per cent on qualifying expenditure in India, subject to a maximum of Rs 2 crore.

YoungGuns: The young generation is looking for opportunities to voice and showcase creativity, says Vaishali Verma

Verma thinks that personalised narratives and more audience led advertising is the future. (Representative Image by Lucas Ludwig via Unsplash)

Vaishali Verma, chief executive officer, Initiative India says, the new-gen in advertising is looking for opportunities where they could voice and showcase their creativity, and Storyboard18’s YoungGuns a great platform for this.