Indrani Bose – Page 156

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.

YoungGuns: India is going through a phase of creative confidence, says Diageo’s Amitabh Pande

Pande highlights the tech revolution that we are witnessing, most notably fore-fronted by things like AI. “We are seeing these two kind of powerful revolutions happening in the most exciting country of the world and in that context YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Amitabh Pande, Chief Consumer Strategy, Planning and Digital Officer says YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

InMobi’s co-founders say entrepreneurs today are more comfortable in their own skin

Piyush Shah (left, image sourced from Moneycontrol) and Abhay Singhal (right)

InMobi aims to play a part in catalyzing and enabling entrepreneurs to build world-class unicorns.

Prime series Made in Heaven called out by Tarun Tahiliani

Significant portions of the second episode of Made In Heaven were styled using clothes provide by Tarun Tahiliani studio.

Fashion designer Tarun Tahiliani condemned the OTT series Made in Heaven for showcasing a fictitious designer presenting clothes designed by Tarun Tahiliani studio.

Amazon Pay launches ‘Bill Payments Ka Smarter Way’ campaign with Ayushmann Khurrana

A still from the ad

The campaign highlights the idea of how customers can enjoy a smarter, new-age way of managing all their bills at one place – with timely reminders for their bills that helps avoid late fines and penalties.

YoungGuns: The ad industry has always been about being young, says Santosh Padhi

In the age of Augmented Intelligence, where tech-powered human creativity drives brands and businesses, Storyboard18 will honour the YoungGuns at a glittering ceremony in August. (Representative image by Toa Heftiba via Unsplash)

Santosh Padhi, chief creative officer, Wieden+ Kennedy India, believes that the blend of experience with restless energy of the youth will benefit the brands of today’s world.

YoungGuns: A dynamic interplay of tech enabled creativity

Mishra believes that the creativity that young minds can bring will give much better business solutions which are enabled by data. (Representative image by Ian Schneider via Unsplash)

Aditi Misha, CEO of Lodestar UM on the YoungGuns initiative, talent and future shapers of industry

Zupee celebrates India’s diversity through ‘Ajab Gajab Rang of India’ campaign ahead of Independence Day

The video encapsulates the essence of India's rich heritage through its various states, each representing a distinct color on the vibrant palette of our nation.

The video displays the amalgamation of diverse cultures and the celebration of culinary traditions from different corners of India.

YoungGuns: Foster an environment of innovation to create campaigns that resonate deeply, says Mondelez’s Nitin Saini

Nitin Saini, vice-president -Marketing of Mondelez India believes that Storyboard18’s YoungGuns initiative provides a fantastic platform for budding creative minds to showcase their brilliance and shape the future of the ad and marketing industry. (Representative image by No Revisions via Unsplash)

Nitin Saini, VP – Marketing of Mondelez India talks about Storyboard18’s YoungGuns initiative and how he thinks of fostering creativity.

ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.