Indrani Bose – Page 156

Sunfeast Dark Fantasy employs Gen AI; offers people to share screen with Shah Rukh Khan

ITC Sunfeast Dark Fantasy along with their media partner IPG, teamed up with Akool, to bring the technology alive and give every SRK fan a first-of-its-kind experience.

Using GenAI, fans can now recreate Sunfeast Dark Fantasy’s advertisements featuring Shah Rukh Khan with the help of just a selfie.

South movie goers visit cinema 32 times per year on average: GroupM report

Rajinikanth's Jailer' ranks as the second-fastest Tamil film to amass an astonishing Rs 550 crore worldwide at the box office. (Image sourced from Moneycontrol)

8 out of 10 South Cinema audience visit a theatre at least once a month, which is twice the national average.

Meta to introduce Meta Verified, WhatsApp flows and support UPI apps in India

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

Mark Zuckerberg said that India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.

boAt withdraws sponsorship from Canadian-Punjabi singer Shubhneet Singh’s upcoming Mumbai tour

The upcoming concert of Singh is part of the Cruise Control 4.0 event, which is 'Asia's biggest cruise festival' aboard the Cordelia Cruise. Singh, who has become popular with songs like 'Elevated', 'OG', and 'Cheques', boasts over 3 million subscribers on YouTube. (Image source CNBC)

The controversy has risen from allegations of his support for Khalistani separatist elements. Even Virat Kohli, who had admired Singh on social media has unfollowed the singer on Instagram post the controversy.

Lenovo releases short film with comedian Abish Mathew to raise awareness about millet economy

Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ (Image by @abishmathew via Twitter)

This project shines a spotlight on stories of local farmers who are revolutionizing the millet economy through Lenovo’s smarter technology and support from student volunteers.

VDO.AI launches Dexter to leverage Generative AI algorithms

Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.(Representative Image: Hitesh Choudhary via Unsplash)

Dexter leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalized, contextually relevant, and visually stunning content.

Nestle picks WPP Openmind as its media agency in Europe

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.

Coca-Cola’s Maaza launches premium segment with Mango Lassi in new campaign with Ananya Panday

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

Conceptualized by T&P (as a part of OpenX from WPP), the new TVC featuring Panday conveys “Rush Nahi, Sip Karo” to the audience, a message that encapsulates the essence of Maaza Magic’s core product proposition.

Festive season: 84 percent Indians planning to expand budgets this season

Vasuta Agarwal says that women are also prioritizing themselves on top of their shopping list while making festive purchases. It is a significant cultural shift that sees self-love gaining importance.

InMobi’s Vasuta Agarwal shares insights on how brands can spark conversations in the festive season .

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.