Indrani Bose – Page 156

Bata India launches athleisure clothing under ‘Power Apparel’

The Power Acti-Wear range is designed to aid fitness enthusiasts to pursue the activity of their choice with comfort.

With the launch of Power Apparel, Bata India plans to combine cutting-edge innovation with fashion forward designs.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

Every common man can be stylish; every person can be a celebrity: Bata’s Badri Beriwal

The Power Acti-Wear range is designed to aid fitness enthusiasts to pursue the activity of their choice with comfort.

Badri Beriwal, chief strategy and business development officer, Bata India speaks about the new campaign featuring influencers, shares premiumization and athleisure strategy and more.

Publicis makes changes to its work-from-home policy

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

Domino’s slashes pizza rates to compete with smaller and newer rivals

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.

Mahindra & Mahindra aims to boost revenue by increasing its global footprint

Mahindra & Mahindra (M&M) announced on December 13, 2023, that, in collaboration with external investors, it will infuse Rs 875 crore into Classic Legends Pvt Ltd (CLPL). (Representative Image: Guruprasath Chandrasekaran via Unsplash)

With increase in EV adoption, the Mumbai-based automaker aims to enter the European market with its upcoming Born Electric range.

Goodknight challenges gender stereotypes with new campaign starring actor Zeeshan Ayyub

The TVC released as part of the campaign stars actor Zeeshan Ayyub as a father to a new-born.

Through this campaign, Goodknight acknowledges fathers’ efforts in ensuring their child’s peaceful sleep.

Social media ads draw 34 percent Indian consumers this festive season: Study

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

Consumption of media (TV, Internet, Radio, etc.) has increased for 20 percent of families, depicting a slight increase in media consumption percentage by 1 percent from last month.

Meta to lay off employees from Reality Labs division: Reports

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

On 3rd October, employees were informed of the layoffs in a post on Meta’s internal discussion forum Workplace. The post revealed that they would be notified about their status with the company by early Wednesday morning.