Author: Indrani Bose

Honasa Consumer refreshes its corporate identity

The kaleidoscope of multicoloured circles speaks for the fruitful outcomes of dedicated toil and the diverse array within the brand portfolio.

The logo signifies agility, lucidity, and innovation. This unveiling is a representation of the company’s strive for evolution, innovation, and consumer centricity.

YoungGuns: Find out why WPP’s country head is Bullish on India’s creative industry

According to Srinivas, India which is so diverse and full of multiple cultures has different sounds, colours, sights, thus making it an interesting cocktail for anyone who is in the creative industry to really thrive. (Representative Image by Nikhil Mitra via Unsplash)

CVL Srinivas, country manager of WPP believes YoungGuns is going to go a long way in making India an even stronger force on the global stage.

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.

YoungGuns: India is going through a phase of creative confidence, says Diageo’s Amitabh Pande

Pande highlights the tech revolution that we are witnessing, most notably fore-fronted by things like AI. “We are seeing these two kind of powerful revolutions happening in the most exciting country of the world and in that context YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Amitabh Pande, Chief Consumer Strategy, Planning and Digital Officer says YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Prime series Made in Heaven called out by Tarun Tahiliani

Significant portions of the second episode of Made In Heaven were styled using clothes provide by Tarun Tahiliani studio.

Fashion designer Tarun Tahiliani condemned the OTT series Made in Heaven for showcasing a fictitious designer presenting clothes designed by Tarun Tahiliani studio.

YoungGuns: The ad industry has always been about being young, says Santosh Padhi

In the age of Augmented Intelligence, where tech-powered human creativity drives brands and businesses, Storyboard18 will honour the YoungGuns at a glittering ceremony in August. (Representative image by Toa Heftiba via Unsplash)

Santosh Padhi, chief creative officer, Wieden+ Kennedy India, believes that the blend of experience with restless energy of the youth will benefit the brands of today’s world.

YoungGuns: A dynamic interplay of tech enabled creativity

Mishra believes that the creativity that young minds can bring will give much better business solutions which are enabled by data. (Representative image by Ian Schneider via Unsplash)

Aditi Misha, CEO of Lodestar UM on the YoungGuns initiative, talent and future shapers of industry