Indrani Bose – Page 162

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.

In conversation with Fire-Boltt’s CEO Arnav Kishore

Arnav Kishore, co-founder and CEO, Fire-Boltt shares how the company plans to tap new segments and its international expansion game plan.

Arnav Kishore, CEO and co-founder of Fire-Boltt talks about the brand’s expansion plans, the outlook for the year, and more.

ChatGPT to BARD: Big Tech goes aggressive for AI share

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Generative AI is not only changing the way users will create and consume content but also transforming the way marketers and agencies use the tools to enhance brand communication.

Dentsu Creative’s 2023 trends report focuses on mental health crisis, toxicity in technology, and more

Dentsu Creative identifies 12 trends that will drive and disrupt the industry in 2023. Packaged in six pairs, with both the challenge and opportunity for society examined for each, the agency unpacks what the best of times and the worst of times will mean for brands. (Representative image by Markus Spiske via Unsplash)

In the report, the agency decodes consumer challenges and opportunities for brands with the courage and imagination to embrace a new modern creative toolkit.

Will Women’s IPL be a moneyspinner like the Men’s IPL?

WIPL is now being looked at with a new lens by sporting pundits. Cricket is watched and played by millions of Indians. The Men's IPL made the game even more popular with audiences including millions of women.

Women’s IPL is a step in the right direction for gender equality and women’s empowerment: Rediffusion’s Red Lab report.

Pathaan in Ads: A timeline of Shah Rukh Khan and Indian advertising

Shah Rukh Khan is arguably Bollywood’s most loved cultural export who made it in one of the toughest industries of the country, that too without network and wealth. SRK is making a comeback after a series of personal and professional difficulties, all thanks to Pathaan

Shah Rukh Khan or SRK is not just Bollywood’s king but also a badshah of brand endorsements since the 1990s.

Wunderman Thompson Intelligence says, ‘Joyconomy’ is here. What does it mean?

‘The Future 100: 2023’ from Wunderman Thompson’s futurism, research, and innovation unit, Wunderman Thompson Intelligence, has been compiled by a leading team of trend analysts, bringing together exclusive expert interviews and proprietary research. (Representational Image: Preslie Hirsch via Unsplash)

Wunderman Thompson’s annual trend almanac features 100 bitesize predictions for 2023 – from metaverse, commerce to health.