Author: Indrani Bose

Centre mulling increasing filming incentives for global production, says I&B secretary

Chandra said the government received six to seven applications from producers to film in the country under the incentive scheme but expressed displeasure that the initiative was not known to those in the animation and visual effects industry.

The government unveiled an incentive scheme for audio-visual co-production where the Indian co-producer can claim a cash reimbursement of up to 30 per cent on qualifying expenditure in India, subject to a maximum of Rs 2 crore.

YoungGuns: The young generation is looking for opportunities to voice and showcase creativity, says Vaishali Verma

Verma thinks that personalised narratives and more audience led advertising is the future. (Representative Image by Lucas Ludwig via Unsplash)

Vaishali Verma, chief executive officer, Initiative India says, the new-gen in advertising is looking for opportunities where they could voice and showcase their creativity, and Storyboard18’s YoungGuns a great platform for this.

YoungGuns: Younger folks bring fearless, playfulness, and free-spiritedness into a business, says Arun Iyer

yer feels there are some fundamentals which will never change in terms of how brands are built and how they connect with audiences. (Representative image by Laura Adai via Unsplash)

Arun Iyer, founder and creative capital of Spring Marketing Capital, believes Storyboard18’s YoungGuns celebrations is a great encouragement for young folks in the business of communication and marketing.

YoungGuns: Birth of new stars; a result of collision of young and not-so-young guns, says Josy Paul

According to Paul, the future of creativity lies in tapping into the immense power of community, and conversation. Both community and conversation are the truths of the future. (Representative Image by Kelli Tungay via Unsplash)

Josy Paul, chairman and chief creative officer, BBDO India, addresses Storyboard18’s YoungGuns celebrations and states that it is an intravenous injection of fresh blood, new energy, and a different point of view.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

Powered by Raj Shamani’s House of X, celebrity chef Sanjyot Keer’s YFL Home aims to empower home cooks with precision and innovation

Through this collaboration, Keer aims to inspire Indians with the luxury of high-performance home appliances that champion every kitchen to be beautiful.

With its second creator brand launch, House of X ventures into the kitchenware segment in an attempt to enable the passionate Indian cooking community with cutting-edge products.