Author: Indrani Bose

Lenovo releases short film with comedian Abish Mathew to raise awareness about millet economy

Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ (Image by @abishmathew via Twitter)

This project shines a spotlight on stories of local farmers who are revolutionizing the millet economy through Lenovo’s smarter technology and support from student volunteers.

VDO.AI launches Dexter to leverage Generative AI algorithms

Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.(Representative Image: Hitesh Choudhary via Unsplash)

Dexter leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalized, contextually relevant, and visually stunning content.

Nestle picks WPP Openmind as its media agency in Europe

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.

Coca-Cola’s Maaza launches premium segment with Mango Lassi in new campaign with Ananya Panday

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

Conceptualized by T&P (as a part of OpenX from WPP), the new TVC featuring Panday conveys “Rush Nahi, Sip Karo” to the audience, a message that encapsulates the essence of Maaza Magic’s core product proposition.

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

Accenture invests in generative AI enabler Writer

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.