Author: Indrani Bose

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

Disney CEO Bob Iger: We’d like to stay in that (India) market

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

As per their declarations, Disney is now progressing toward attaining annualised savings of $7.5 billion, demonstrating its proactive approach to cost management.

68 percent of female respondents ranked themselves as the primary decision-maker in shopping: Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

Hybrid shopping leads with 54 percent reporting they will combine online and offline shopping, followed by 44 percent who said they would shop online only.

Nazara Tech Q2 results: Net profit jumps 53.3 percent to Rs 24.2 crore, revenue up 13 percent

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Revenue from operations was at Rs 297.2 crore for the quarter, up 12.7 percent from Rs 263.8 crore in the corresponding quarter last year.

88 percent of workers anticipate regular utilisation of generative AI in the coming years : Report

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)

89 percent say poor technology impacts productivity, with 40 percent set to quit due to poor technology

Deloitte casts doubt on Dunzo’s ability to continue as going concern

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

A company is typically considered a ‘going concern’ if it has sufficient resources to continue to operate indefinitely and to avoid any potential bankruptcy risks. This is not, however, the case with Dunzo.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.

AI for all: Creating a safe haven for women

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Reports from Harvard Business Review have raised an alarming truth: AI can perpetuate gender biases, reflecting our own societal prejudices.

D2C market bustles after Mamaearth IPO blows the lid off untapped potential

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

The D2C sector is abuzz with potential IPOs, with notable companies like FirstCry and Lenskart preparing to go public.