Author: Indrani Bose

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

Publicis makes changes to its work-from-home policy

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

Domino’s slashes pizza rates to compete with smaller and newer rivals

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.