Author: Indrani Bose

Top marketers felicitated at Storyboard18’s Visionaries – Part 3

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

The campaign highlights how the products facilitate personal care rituals that contribute to overall well-being and foster a sense of belonging during such special occasions. The campaign encourages women to confidently embrace their own sense of style in this journey.

By collaborating with influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, the campaign celebrates the cultural diversity of the nation.

Deloitte partners with Spryker to elevate its digital commerce landscape

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

Combining Deloitte’s customer experience advisory, implementation, and operating services, with Spryker’s composable architecture, this collaboration aims to empower Indian organisations to integrate advanced functionalities.

Nazara unveils new game publishing division

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Nazara will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months.

71 percent of daily Snapchatters between 16 to 64 years do not use X (Twitter) regularly

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

The brand commissioned this survey on a global scale, covering 27 markets, and collected insights from 20,000 daily Snapchatters across different countries throughout the first half of 2023.