Indrani Bose – Page 150

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

Apple has ditched the Lightning connector: here’s what it means for you

The European Commission earlier estimated that a common charger will save 11,000 tons of e-waste annually in Europe alone while the tonnes of lightning cables that already owned because of previous iPhones could also add to the waste in the coming years. (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.

Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid

Shriram Parthasarathy (left), head - digital media marketing and social media marketing lead - India, at Microsoft and Pooja Sahgal (right), CMO and R&D Head at Raymond Consumer Care

Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.

Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900

The iPhone 15 Pro and Pro Max sport a titanium frame and will be powered by an A17 Pro chip. (Image sourced from CNBC)

iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.

Google at 25: Sundar Pichai reflects on Google’s journey, says they have “a healthy disregard for the impossible”

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

As Google gears up to celebrate its 25th birthday, CEO Sundar Pichai reflects on the iconic brand’s journey.

World’s industries, including the $700 billion digital ad industry, are racing to realize the benefits of AI: Nvidia’s Jensen Huang

We have democratized computer graphics, says Huang.

The CEO of US chipmaker Nvidia said during a recent visit to India that AI could be built in India, used in India, and exported from India.

Why Ashneer Grover thinks Rs 20,000 crore annual marketing spend in gaming might come to a halt

Grover on March 12 tweeted, “SBI Chairmen seem to be petty people. And something very wrong at their core. I learnt it the hard way. So did SC. ;)”

According to Ashneer Grover, who was the co-founder of BharatPe, the margins in gaming are too thin to justify continued marketing spending.

Sundar Pichai shares his father’s first email to him. Here’s what he wrote.

Google CEO Sundar Pichai shared his first-ever post on LinkedIn, a "sneak peek".

Pichai waited two full days for a reply from his dad all those years ago.

Bollywood celebs are in so many ads; sometimes people don’t bother to look at the campaign: Manoj Tulsian, Greenply CEO

NT Rama Rao Jr has left a global footprint because of the movie RRR which was nominated for and won an Oscar for Best Song.

Manoj Tulsian, joint managing director and CEO, Greenply Industries, shares insights on the new campaign, looking out for the carpenter community, and more.

Gen AI takes the stage in Bingo! Mad Angles’ rap campaign

Consumers inundated the campaign pages on social media with their own theories. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of memes that brought the theories to life.

The campaign began when Bingo! – through a cryptic TVC teaser – posed the question:“Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery.