Author: Indrani Bose

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

YouTube announces new generative AI products to usher in a new era of creative expression

The program will roll-out starting with Flipkart and Myntra.

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

ICC to launch vertical video production at Men’s Cricket World Cup

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technology will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position.

Some Swiggy bills carry an extra charge, sparks outrage on social media

The restaurant industry typically spends anywhere between 3 percent to 6 percent of its revenue on advertising, including online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. (Image sourced from CNBC)

Swiggy issued a statement stating, “We confirm no customers have been overcharged and they have paid the correct amount. This was due to a tech bug, which we have fixed. We continue to deliver thousands of orders every minute to our customers.”

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.