Author: Indrani Bose

Innerwear brand Jockey focusses on digital amidst quick commerce boom

Jockey has 6-8% market penetration for women’s innerwear with metro cities witnessing the most demand, says Nihal Rajan, CMO, Jockey.

Nihal Rajan, CMO, Page Industries shares how Jockey is developing a range of products that aren’t just fleeting trends or seasonal fads and the significance of merging cricket with fashion.

Kia leads mass market segment; Audi tops luxury segment: Report

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (From left to right: Kia and Audi. (Image source: Unsplash))

Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

LS Digital expands into US market to launch “.fear-LS”

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey.

FCB India appoints Punit Singh as chief strategy officer

His portfolio boasts work on some of the world's most iconic and powerful brands, including Google, Maruti Suzuki, Honda, Volkswagen, Visa, Pepsi, P&G, and Pernod Ricard. His last role was as Head of Planning—Strategy, Brand, Digital, and Communications (North) with Dentsu Creative.

A seasoned leader in brand planning, Punit brings nearly two decades of rich experience across the fast-paced landscapes of startups, global giants, media powerhouses, and creative agencies.

Zivame’s Lavanya Pachisia on creating a safe and unique shopping experience for women

For Zivame and Pachisia the challenge was to get so many women onboard. She pointed out another key challenge, "Unfortunately, even today, after so much education, most women do not wear the correct size of lingerie. It's actually a revolution to a large extent."

Lavanya Pachisia, CEO, Zivame shared the spotlight with Lakshmi Subramaniam Murugesh, Head of Product Innovation, Zivame, and Dr. Kiruba Devi P, Head of Category and Sourcing, Zivame, at Storyboard18’s Share The Spotlight event in Bengaluru.

Diageo’s Vikram Damodaran on sharing the spotlight with wife Vijayalakshmi Damodaran

When asked how his wife inspires him, Vikram said, "Vijayalakshmi inspires me greatly. She is the foundation of my life, and our two children are successful startups that she runs independently. She keeps me grounded and is a true superhero."

Vikram Damodaran, Chief Innovation Officer, DIAGEO India, shared the spotlight with Vijayalakshmi Damodaran, Chief Operating Officer of Cognizant’s Cloud & Infra Business.